As we noted last year, marketers have a constantly evolving dictionary of terms. Including click-and-collect shopping. It involves buying online and picking up at the store. Obviously, a great …
Read moreWe Now Call It Click and Collect
As we noted over the years, we marketers have a constantly evolving dictionary of terms. Last year, we introduced this term: “buy online, pick up in-store” (BOPUS). Yet, we …
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