Over the years, we have posted a lot about self-branding, the importance of interpersonal communication (especially TALKING!), and similar topics. Last month, we discussed “Monotasking Vs. Multitasking,” concluding that monotasking is a lot more effective than multitasking — urban legends aside.
Today’s post focuses on a recent provocative article by Cal Newport for the New York Times, “Quit Social Media. Your Career May Depend on It“:
“Many people should follow me and quit social media. There are many issues with social media, from its corrosion of civic life to its cultural shallowness, but the argument I want to make is more pragmatic: You should quit social media because it can hurt your career.”
“First, interesting opportunities and useful connections are not as scarce as social media proponents claim. In my own professional life, as I improved my standing, I began receiving more interesting opportunities than I could handle. I currently have filters on my Web site aimed at reducing, not increasing, the number of offers and introductions I receive.”
“My second objection concerns the idea that social media is harmless. The ability to concentrate without distraction on hard tasks is increasingly valuable in an complicated economy. Social media weaken this skill because they’re designed to be addictive. The more you use social media in the way it’s designed to be used — throughout your waking hours — the more your brain learns to crave a quick hit of stimulus at the hint of boredom.”
“Third, dedication to cultivating your social media brand is a fundamentally passive approach to professional advancement. It diverts your time and attention from producing work that matters and toward convincing the world that you matter. The latter activity is seductive, especially for those raised on this message, but it can be disastrously counterproductive.”
Click the image to read more.