Doing Better with Google Analytics: An Infographic

Over the years, we have posted several times about the importance and value of Google Analytics for marketers. See, for example, 1, 2, 3, 4, 5. So, you are using Google Analytics as part of your Web site analysis, right? You are doing everything you can to score well on Google Analytics, right? Here is […]

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SEO for Google: Don’t Penalize Yourself Through Improper Actions!

Search engine optimization (SEO) for Google and other search engines requires a careful balance. We want to do everything we can to boost our search engine ranking, while at the same time avoiding actions that may penalize our ranking. As Neil Patel puts it for QuickSprout: “Are you worried about getting an algorithmic or manual […]

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