Diane Von Furstenberg has been a prominent, trend-setting fashion designer for decades. Take a look at the Web site of her company to see what she’s doing now.
Here’s a …
Read moreResources for Women and Minority Business Owners
Evans on Marketing Business-to-Business, Careers business model, entrepreneur, financing, information, Magnatag, minorities, National Women's Business Council, opportunity, planning, resources, tips, women 4
Although these observations by the National Women’s Business Council refer specifically to female business owners, they are equally applicable to minority business owners:
“Like all entrepreneurs, women business owners face …
Read moreAre Social Media Living Up to the Hype?
There have been numerous reports about how effective paid social media can be in driving companies’ business. But a new study by Gallup puts some of these assumptions into question. …
Read moreNielsen’s 2014 Breakthrough Award Winners
Research giant Nielsen annually examines thousands of new product introductions.
As part of its analysis, Nielsen has identified its 2014 U.S. Breakthrough Innovation Winners: “These diverse new products carry …
Read moreMedia Trends in U.S. Advertising
Evans on Marketing Marketing Communications, Social and Digital Media, Technology and Marketing advertising, analytics, digital, expenditures, media, opportunity, planning, social media, trends 1
The shift to digital media for U.S. advertising expenditures is expected to continue well into the future. By 2018, ad spending on digital media will exceed that for television. Mobile …
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