What makes a good global brand? Can you think of five features? What are they? Answer that question in a comment for this post.
According to Siegel+Gale, a global …
Read moreUpdating/Redesigning Logos: Is the Time Right?
We have written before about the importance of company brands and logos, and how firms use these designs in their marketing strategies. See, for example, “Does Rebranding Always Work?“and …
Read moreDoes Rebranding Always Work?
Many times, companies tinker with their logos, their slogans, and other branded materials. They want to “freshen” things up.
Four recent rebrandings (Gap, Starbucks, Vodafone, and AirBnB) are the subject …
Read moreWhat Are the 50 Most Socially Influential Brands?
There are various reports on the social influence of brands. A new brand rating from Lithium Technologies (whose social software helps companies respond on social networks and build trusted content …
Read moreInventive “Foreign” Brand Names for Chinese Firms
Evans on Marketing Distribution, Global Marketing, Marketing Communications, Product Management brand, China, customer expectations, planning, trends 2
Many domestic Chinese companies want to project a more foreign (exotic) image. So, they have created brands that are not perceived as Chinese.
As reported by Dan Levin for the …
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