What makes a good global brand? Can you think of five features? What are they? Answer that question in a comment for this post.
According to Siegel+Gale, a global branding company, simplicity is one of the key drivers of brand excellence. Click here to download the full 2014 Global Brand Simplicity Index report.
Each year, the firm publishes various Brand Simplicity Indexes. Here are links to its 2014 regional and country ratings, the most recent available:
To learn more about the Global Simplicity Index, take a look at this video.