Projecting Scenarios in a COVID-19 World

A VERY important report from Deloitte and Salesforce.

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The COVID-19 Virus and Business

Businesses need in-depth scenario analysis and contingency planning. NOW!!!

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How Scenario Planning Influences Strategic Decisions

Scenario planning involves planning for the future by understanding that different marketplace outcomes may occur in response to any strategy and that each possible marketplace outcome must be planned for to avoid the worst case scenario. Here’s a simple example: Suppose that a major soda company introduces a new non-carbonated cola beverage into the marketplace. […]

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