Projecting Scenarios in a COVID-19 World

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Health, Marketing Communications, Online Marketing, Pricing, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing , , , , , , , 2

 
This is quite challenging: Projecting Scenarios in a COVID-19 World. We still have so much to learn with regard to health issues, social protocols, the economy, travel, and more. With …

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The COVID-19 Virus and Business

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Health, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Trends , , , , , , , , , 2

 
Before we address the COVID-19 virus and business, we want to extend our best wishes to the individuals who have gotten the virus. As well as their families. In addition, …

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How Scenario Planning Influences Strategic Decisions

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Scenario planning involves planning for the future by understanding that different marketplace outcomes may occur in response to any strategy and that each possible marketplace outcome must be planned for …

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