Obtaining global consumer insights can be valuable for any international firm. This can help them to resolve the Disconnect Between Consumers and Companies. To encourage them to better use Data Analytics to Enhance Customer Experiences. Also, to enable them to optimally employ Data Analytics to Predict Consumer Behavior.
A PWC Report: Global Consumer Insights
As we know, marketers’ intuitive feelings about consumer attitudes and behavior may be wrong. Thus, good research becomes a key to success. In surveys, more accurate information attitudes and behavior will result.
During 2018, consulting firm PwC undertook a large study of global consumers. Among its findings:
“Since 2010, PwC has annually surveyed thousands of consumers around the globe to track shopping behavior. In this year’s survey, we reached out to more than 22,000 consumers in 27 territories across the globe.”
What did they tell us? They are optimistic about their local economies. And they plan to spend more or the same for purchases and experiences. Mostly at a brick-and-mortar store or online with mobile devices. Respondents will also pay extra for personalized services, like same-day or quicker shipments. Rely on their social networks for inspiration. And feel ambivalent about the use of artificial intelligence and the use of technology. Particularly when used to track their shopping habits.”
View the following video to gain many global consumer insights. Then, click the image beneath the video to learn more. As well as to access the 2018 report.