Last month, we looked at when people do their holiday shopping. And we saw that 61 percent of holiday 2019 consumers expected to begin shopping before Thanksgiving. Today, we study revenue forecasts — holiday 2019 revenues expected to reach $1 trillion.
If you are interested, read about the 2018 holiday shopping season. Then, compare 2019 with 2018.
For the First Time: U.S. Holiday 2019 Revenues Expected to Reach $1 Trillion
“Despite healthy consumer spending overall in 2019, the upcoming holiday season will be affected by economic uncertainty and a shorter time frame. ” [Note: due to the lateness of Thanksgiving 2019, this year has six fewer days between Thanksgiving and Christmas than in 2018.)] “We forecast that total US holiday retail sales will climb 3.8% to $1.008 trillion this year. Resulting in the first-ever trillion-dollar holiday season. Last year saw even less growth, at 2.4%.”
“Brick-and-mortar remains dominant. In-store sales for the 2019 holiday season will increase by 2.5% to $872.25 billion. Brick-and-mortar still represents the majority (86.6%) of holiday sales. However, its share has steadily declined.”
Review the chart for overall 2015-2019 U.S. holiday revenues.
Furthermore, eMarketer notes that:
“We expect Cyber Monday to again be the biggest online shopping day in U.S. history. With a total that could approach — or even surpass — $10 billion. Black Friday, Thanksgiving. and .Cyber Tuesday. should also rank among the leading days for the season. E-commerce sales this holiday season will increase 13.2% to $135.35 billion. That means E-commerce will represent 13.4% of all holiday retail sales this year, a figure that has been growing steadily.”
To conclude, review the chart for 2015-2019 U.S. holiday E-commerce revenues.