Really? A holiday shopping shopping post in early October. Yes. As we see below, more people shop before Thanksgiving than ever before. Thus, an early look at holiday shopping 2019.
And as we already know, it will be tough to beat holiday 2018. That means early readiness for firms.
RetailMeNot: An Early Look at Holiday Shopping 2019
“RetailMeNot and Kelton Global surveyed 1,000+ consumers and 200+ senior retail marketing leaders on their shopping and promotion plans for the 2019 holiday season.”
In starting their holiday shopping for 2019, about 51 percent of shoppers will begin before Thanksgiving. Indeed, one-fifth of shoppers started last month (September). In response, that explains why so many retailers offer holidays deals to correspond to shoppers’ interest. Review the chart from RetailMeNot.
Another interesting result of this research is the three key characteristics of shoppers. They value great prices. May be loyal to retailers they like. At the same, they can be quite demanding. As this chart shows.
From a marketer’s vantage point, what should be done differently this year? From a consumer’s vantage point, what will be the best time to shop in 2019.should be done differently this year?
Later in the year, we will see how well retailers actually perform. And whether these predictions prove right.