Black Friday and Cyber Monday are huge shopping days. But nestled in between is Small Business Saturday, which was started by American Express in 2010. So tomorrow, November 24, remember Small Business Saturday. Support your local retailers. They need it. And we need them. 🙂

Before reading further, check out these posts:


Support Your Local Retailers: Remember Small Business Saturday

According to American Express, between 2010 and 2017, Small Business Saturday took off:

“Since Small Business Saturday started, U.S. customers have reported spending an estimated total of $85 billion at independent retailers and restaurants — that’s $85 billion over 8 days alone. This spend statistic is an aggregate of the average spend.”

While this number pales in comparison to Black Friday and Cyber Monday, it represents a big deal for small firms. And the Small Business Saturday Facebook page has about 3.5 million likes. Click the image to visit the Facebook page.

Remember Small Business Saturday


And view this video from the U.S. Small Business Administration.



Finally, click the image to see YOUR participating small businesses. Then, shop there tomorrow. Please!

Remember Small Business Saturday

13 Replies to “Remember Small Business Saturday”

  1. It is important to remember small businesses because they are the reason corporations and big retailer stores are not taking over. Buying and being a regular customer allows them to keep their doors open and they try to offer the best deals to consumers. I think it is great that small businesses are doing better than ever because they really help keep the community together. I will definitely being going out Saturday and supporting my local businesses!

  2. This is one of my favorite articles of the semester. I am really passionate about supporting small businesses in my town. Many of the businesses have been here for years, and are run by different families and even young entrepreneurs. Clicking on the link, I saw some of my favorite restaurants and shops participating and I am more than excited to participate in supporting them. Black Friday and Cyber Monday are becoming more popular, and more accepted as a part of our holiday shopping culture. While even I can admit that I was scrolling through Black Friday deals this morning, I really do think it is important to give small businesses the same attention and business. Amazon and Macy’s are the big giants we know and love, but their stories don’t compare to the new boutique down the block from me founded by a young woman entrepreneur or the restaurants on Jericho, where everyone knows your name and story. Support small businesses!

  3. I love the idea of supporting small business here. As we know the majority part of the market is capitalized by the big retailers or wholesalers. The small business is usually run by family or small local organization. In order to support the local business, we should support those small business to balance the overall market share.

  4. I live in a small town in Massachusetts and there are a lot of small local businesses in my town and the surrounding areas. This past Saturday, on small business Saturday, I actually went to brunch at a newly established farmhouse cafe and I was pleased to see the restaurant was almost full. I love eating at local restaurants like this as not only are we supporting local families and businesses, but we are also eating food from locally sourced farms in the area so we know where it is coming from, and in turn are supporting those farmers too. Growing up in the small town, supporting these local businesses helps build that community feel and helps grow our surrounding areas, which is why I am a big supporter of shopping small and local, not only on small business Saturday.

  5. I believe everyone should support small businesses, I live in a small town and most people I know support the local stores in the neighborhood. They are the reason corporations/ major retailers are not fully in control. Supporting them allows the community to stay together.

  6. I think it is important to support small businesses because they give towns character. If small businesses are unable to generate revenue, they will not be able to continue operations, which will eventually leave people with almost no places to go in their towns. One of the best parts about small businesses is the warmth and friendliness that exists within almost each small business, due to the fact that most owners of small businesses reside in the same town allowing customers to know the owners and feel a certain sense of welcoming.

  7. Small businesses are sometimes the best places to find stuff! My Mom owns a jewelry store, so small business Saturday is a big day for her to get more people in the door. I like that small business Saturday is a thing so that big retailers do not take over everything and there are no longer little unique shops. Every thing from big retailers is all the same and they are never going away to its important to keep the small businesses in town open.

  8. I am the kind of shopper that is always trying to shop for whatever item I am looking for at the cheapest price and that typically takes me to a department store. I do however try to shop at local businesses because i do recognize how important these small businesses are in our communities and the value they have. No one wants big corporations to completely take over and many people do enjoy a smaller, more personal business with a more unique product variety and more personal service that I do like from time to time as well. I have definitely found some items that I love and would never have found outside of that small local business.

  9. I live in a fairly small town in Massachusetts, so family is always a big event! It’s such an amazing “holiday” because it celebrates stores that still have a personal, human feel to them. While big conglomerates like Target or Wal-mart are incredibly convenient, small businesses remain an important facet in the economy. This past small business Saturday, my brothers and I ordered pizza from our favorite local pizza joint. The wait was fairly long, but rather than be annoyed I was excited for the small shop! While my town tends to stay away from big companies (we only have one fast food restaurant, as long as you don’t count the five Dunkin’ Donuts that practically rule MA), it’s always wonderful to see all the locals come out to support one another in a warm, friendly way.

  10. It is very important to take into account the importance of small businesses. A lot of people enjoy small businesses with more unique products. And we need to remember that they are the reason why large corporations are not taking over. Because of this, it is important to give them support and loyalty to help them succeed.

  11. I really like the idea of supporting small businesses. This is very important because they are the ones who balance the market with diversity and new ideas, as well as keeping the community together. I find it interesting and smart how we created a campaign to support small business (Small Business Saturday), and make it a trend in Facebook that attracts millions of people to go out and buy from small businesses, resulted in billions of dollars increase in sale.

  12. I think supporting small businesses is so important. Coming from a small town where the nearest big corporation was 20-30 minutes away, I have always loved supporting my local businesses. I find that the products old by the smaller businesses tend to be better quality and price. Although they are small, they are extremely important to this economy.

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