Today, there is a big disconnect between consumers and companies with regard to social media priorities. In fact, consumers most want to read about deals. Yet, many firms place too little emphasis on this.
Take a look at these posts for some information on consumer expectations:
- Changing Customer Experience Expectations
- Chatbots Perceived Effects on Customer Service
- Consistency Makes Good Customer Experiences Better
- Better Customer Experience: Factor Consideration
Disconnect Between Consumers and Companies
Now, we address the social media disconnect between consumers and firms. Because, the disconnect must be be understood. And it must be fixed!