As we know, music is scoring big on social media. And people are willing to pay for streaming.

Today’s guest post is from Russ Crupnik, Managing Partner of MusicWatch. [Aside: Evans on Marketing is proud to say Russ is a former student of mine at Hofstra University!! 🙂 ]

ALL of the material below is from MusicWatch.


Music Is Scoring Big on Social Media

Let’s look at how music is scoring big on social media.

A new study from MusicWatch highlighted the contribution of music to engagement on social media. In fact, 9 of 10 regular social media users partake in some music- or artist-related activity. For example, 51 percent use Twitter to follow or get updates from music artists and bands. Half of Instagram users view posts from artists and bands, or view their updates. Likewise, two-thirds of Snapchat users send or view photos and videos from live events. And these include music shows, concerts, and music festivals.

Together, social media and the music industry create a unique harmony. Thus, 63 percent of users say they discover new artists on social media. Almost 60 percent of social media users visit streaming services to listen to music after they see an update, tweet, or post. On Facebook, the most valued music activity is sharing links to music from streaming services, including playlists.

In sum, the data show that social media derive substantial benefit from the music industry. Music serves as a vital ingredient to the social conversation. The content stays fresh with constant new releases and tour announcements. And artists make a cultural contribution and serve as valued influencers. The sustained desire for news about favorite artists engenders engagement on the platforms. Musicians bring a credibility that is sometimes lacking in today’s social spheres.

Nearly half of Facebook’s daily users like a music artist or band on that platform. One of three Instagram users aged 13-34 listen to songs included in posts. At the same, over half of Snapchat users utilize music to drive engagement. They subscribe to artist feeds, use lyrics for captions or inclusion in mentions or hashtags. At Twitter, music can unlock the potential of Periscope.

Music Is Scoring Big on Social Media

5 Replies to “Music Is Scoring Big on Social Media”

  1. I agree with this blog. As a 22 year old, I follow several music artist on social media. My friends who are all my age also follow many music artist. My parents, who are on social media, tend to use social media to keep up with friends and family and not so much music artists. When a music artist posts something in regards to a new album dropping or new music, I tend to go to the music store and purchase whatever they were promoting, if I like it. The question is, do we need the 40-70 year olds to follow these artists as well. If yes, how do we do that?

  2. This blog is very accurate, especially for my generation. One thing I use social media for is to follow musical artists, get updates, and watch music online. I believe that it is helpful to follow these artists on social media because it is good to have knowledge about them and be in the know. There are often times when there will be a concert nearby and many people that I know will attend. All of those people feel inclined to post live videos of the artist performing to their snapchat story. Because of this, many people often make the remark that they don’t even have to go to the concert, since they can see it all on snapchat for free. It is interesting how the music world is taking over social media more and more everyday.

  3. I totally agree with this blog. As a Post-Millennial, many of my friends like sharing music and live videos on different social media. We find out new music trends through those photos and videos posted by friends and then follow artists on social media.

  4. This post is very accurate in this generation as social media is the best way to reach most people, artists would be neglecting their biggest platform to reach people if they did not use social media. I have used social media many times to find out things about bands I listen to such as new album releases or tour information. For example, just this summer I found out what time the Foo Fighters were playing because they tweeted it before the show. It will be interesting to see if the music industries presence only continues to rise on social media in the coming years.

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