Advertising’s Impact: A WebpageFX Infographic

31 Aug

As marketers, we know how important that advertising can be. Nonetheless, with all of the message clutter due to competition and the expansion of multiple ad platforms — especially digital ones, getting advertising to stand out can be quite a challenge.

Consider these observations by content marketer Chris Zook, writing for WebpageFX:

“With so much ad-noise in the world, it’s a wonder that any advertisement can stand out from all the others trying to get consumers to spend money. But companies can’t just give up because there are a lot of ads — they need to make money, and they won’t make money if nobody hears about them. So instead, advertisers have created a tried-and-true arsenal of different techniques that are all aimed at getting consumer attention. And even if we don’t realize it all the time, these strategies often work exceptionally well.”

Take at the infographic from WebpageFX to learn “How Advertising Makes Us Buy.”

 

Created by WebpageFX

 

Resume Mistakes to Avoid

26 Aug

You’ve spent a lot of time on your resume, right? And you’re really proud of it, right?

Then, you surely want to avoid these six careless errors cited by career coach Don Goodman for Careerealism:

  1. “You forget to update your contact information.”
  2. “You don’t provide enough details on your last job.”
  3. “You don’t update your skills or remove old certifications.”
  4. “You use abbreviations and acronyms only you may know.”
  5. “You keep adding to your resume, but you don’t remove irrelevant jobs.”
  6. “You name you resume file that you send out inappropriately.”

 
Click the image to read more about these mistakes.


 

The WWE Really Knows How to Give Back to the Community

21 Aug

The WWE, the extremely popular wrestling company, has avid fans who attend the firm’s wrestling matches and watch its many cable TV shows. It also has detractors who pan the “fake” nature of the matches and its glorification of certain over-the-top activities.

But the WWE certainly scores a 10+ for its involvement in the community, especially with the Make-A-Wish Foundation — a nonprofit organization with “tens of thousands of volunteers, donors, and supporters who advance the Make-A-Wish vision to grant the wish of every child diagnosed with a life-threatening medical condition. In the United States and its territories, on average, a wish is granted every 37 minutes.”

WWE’s efforts on behalf of the Make-a-Wish Foundation were recently highlighted by ESPN.com:

“On Monday August 24, 2015, WWE’s wrestler John Cena will become the first celebrity to grant 500 wishes in Make-A-Wish Foundation history. ‘I just drop everything,’ Cena said. ‘If I can offer a fantastic experience, I’ll be first in line to do my part.’ Cena granted his first wish in 2004, about two years after his WWE debut. As he soared toward the top of the wrestling world, so did his popularity with Make-A-Wish children. He granted his 300th wish in 2012 and hit 400 in 2014. He was the first celebrity to reach those milestones. ‘They certainly deserve a day as a real kid,’ Cena said.”

“The 38-year-old Cena is following a WWE tradition of granting wishes. The organization has granted more than 6,000 wishes to meet WWE superstars or attend its live shows. The tradition started in the early 1980s with Hulk Hogan being the most requested. Nearly 50 wrestlers have granted wishes since 2001. With WWE chief brand officer Stephanie McMahon on hand, the sports entertainment company made a $1 million commitment to Make-A-Wish at a recent event.”

“Many families stay in touch with Cena, sometimes writing that the time spent helped turn the child’s attitude and physical condition around. He also receives heartfelt, thankful letters for brightening days for children who eventually died.”

To read more of the ESPN story, click the image.
 

 

Proving Marketing ROI Is Difficult

18 Aug

As we’ve posted before (see, for example, 1, 2), measuring marketing’s return on investment is both important and difficult.

Now, according to B2B Marketing, the situation is changing:

“The old perception of marketing as an immeasurable dark art whose benefits could not be quantified by mere numbers seems to be over. In its place, the new imperative is ‘marketing as science’, where any marketer worth their salt will be able quote brilliant ROI figures for past and future campaigns.”

“While it’s understandable that there should be a desire among marketers to show that investment in their department is having a positive effect on the bottom line, it’s also undoubtedly true that lots of practitioners are still struggling to do this. What’s the problem? Are marketers’ ROI formulas outdated? Are situational differences disrupting the playing field? Are businesses measuring marketing contributions in the right way?”

Click the image below for some solutions related to better measuring marketing ROI.

 

 

How to Know If Your Product Idea Has Potential

14 Aug

Not all product ideas that we come up with have commercial potential. So, how do we determine which ideas have the best odds of succeeding?

For some tips, check out this Inc. video interview with Valerie Casey, who is the chief product officer at Samsung’s Global Innovation Center. She talks about the difference among a feature, a product, and a business.

 


 

Online Marketing Resources

12 Aug

Looking for more online, easy-to-use, inexpensive marketing resources?

If yes, then check out this slideshow from Damon Nofar, a freelance presentation designer who helps marketers and speakers with their presentations. These nine resources are featured in the slideshow:

 

 

In 2015, Online Video Is Booming

11 Aug

As we’ve reported before, online video marketing has become BIG! (for example, see 1, 2).

How big? take a look at this 2015 statistical infographic on the popularity of online videos by HighQ, a producer of software for the world’s largest law firms, investment, banks and corporations.

Click the image for a larger version.
 

 

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