A Video Preview of 2016

27 Nov

The Innovation Group at J. Walter Thomson Intelligence has prepared a dynamic video preview of its predictions for 2016 events, as part of its roundup of 100 trends to focus on in 2016. The full report will be published shortly and we will post it here. :-)


Happy Thanksgiving from Evans on Marketing

26 Nov



Do Retailers Offer What We Want During Holiday Shopping?

25 Nov

Predictions for the 2015 holiday shopping season are rather conservative, as a lot of consumers (both in the United States and globally) remain rather tight-fisted with their spending. Despite the improving economy, many people are not overly optimistic about the future.

As Retail TouchPoints notes, retailers will also share some responsibility if their holiday 2015 revenues fail to reach their expectations:

“Recent research indicates that the holidays bring significant mismatches between what consumers want and what retailers are able (or willing) to provide. Although 60% of consumers report that the availability of buy online/pick up in-store will affect where they shop — and an even higher percentage (72%) of consumers want to be able to buy online/return in-store — only 25% of retailers offer these services. And while two-thirds of consumers find online product recommendations helpful, a scant 16% of retailers expect a high ROI from this functionality.”

“See where retailers successfully play Santa, and where they fall into the role of Grinch, with this infographic from Listrak.”



31 Tips to Improve Your Writing

24 Nov

Looking to improve your writing skills? [We ALL should be. :-) ]

Take a look at the tips/tools offered by Lindsay Kolowich for HubSpot:

“Whether you’re a published author or just starting to blogging, it’s not always easy to string words in a way that makes sense, sounds good, and makes a reader feel something. But every marketer should be able to write — and, more importantly, every marketer can write. It’s just a matter of finding the writing environment that works best for you, expanding your vocabulary, asking for feedback (and listening to it), and practicing.”

 Click the image to see Kolowich’s tips/tools for better writing.


Inc.’s Coolest New Products for 2015

23 Nov

There are all kinds of best lists that appear at this time of year. We’re noting a few of them. In the area of innovation, one of the coolest (pun intended. :-) ) lists is a ranking of the coolest products of the year.

Bartie Scott has identified 15 cool new products in 2015 for Inc. Here are a few of them.

Lily Robotics Drone: Toss this flying camera into the air, and it will soar above, behind, or around its user like a futurist homing pigeon. Set to ship in early 2016 for a presale price of $799 (regularly $999), Lily’s launch video got more than nine million views on YouTube.”

Hammerhead: This navigation system ($85) hitches a ride on your bike’s handlebars. By connecting to your phone’s Bluetooth, the lights flash directions when approaching turns. Hammerhead raised more than $190,000 on crowdsourcer Dragon Innovation.”


LulzBot Mini 3D Printer: Using open-source hardware, Aleph Objects is expanding the reach of 3-D printing for designers and entrepreneurs with this desktop printer. The $1,350 home printer has received outstanding reviews on its handling of precise detail.”


Click the image below for the full slideshow of the top 15.


Tips for Small and Mid-Sized Firms

20 Nov

Formulating and articulating plans and tactics are as important for small and mid-sized firms as for large firms. Being thorough, systematic, and consistent are crucial to success.

As Knowledge@Wharton and SAP recently stated:

“Whether you are a company with 10 or 100,000 employees, running a business is getting quite complicated these days. An interconnected global economy has opened opportunities for Main Street businesses to sell to overseas markets, but they come with challenging complexities in logistics, currency translation, taxation, labor regulations, and other areas. Even expanding locally tacks on complexity from an influx of vendors, customers, and additional staff. Meanwhile, digital technologies bring in massive amounts of data that need to be sorted through to maximize business strategies while real-time user feedback is also changing the way companies operate.”


Click the image to access “Simplifying Small Businesses and Midsize Companies to Unlock Growth.”


Customer Journey Mapping in a Digital Age

19 Nov

As we have noted before, consumers follow a much different purchasing path than in the past. Millions of U.S. shoppers are “multi-channel,” because they shop in stores, online, and via smartphones.

Knowledge@Wharton and Dell recently collaborated on research about the changes in the shopping process and how to handle them:

“Digital transformation goes deeper than simply improving the customer experience. It is also increasingly used to transform business processes and interactions within a company to keep it relevant in the digital age. ‘Typically, digital is associated only with providing a superior customer experience. But digital can also help create new business models, drive operational excellence, and enhance employee engagement,’ says Raman Sapra, global head of Dell‘s digital business services unit.”


Click the image to access “Customer Journey Mapping Is at the Heart of Digital Transformation.”



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