The Impact of Corporate Culture on Branding

16 Apr

A clear , desirable, and distinctive product/brand positioning message is essential for companies to be successful in today’s competitive marketplace.

What is sometimes under-appreciated is how crucial the corporate culture is in establishing and maintaining the correct product/brand position in consumers’ minds.

Take a look at this infographic for an innovate perspective on this from masters-in-marketing.org. Click the infographic for a lot more background information.
 
Corporate Culture
Source: Masters-in-Marketing.org
 

Best U.S. Schools for Business Majors by Earnings: Zarb Is in the Top Twenty

15 Apr

Evans on Marketing:

Zarb Means Business!

 

Originally posted on Zarb Means Business:

Great news for Hofstra University graduates overall and for Zarb School grads in particular!

According to the2013-2014 PayScale College Salary Report, Hofstra graduates ranked 69th out of 1,017 colleges and universities. 

For Zarb School graduates, the news in this report was especially good. Zarb School graduates ranked in a tie for 19th for mid-career pay; and Zarb was listed among the “Best Schools for Business Majors.”

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Highest-Paid Marketing Executives

14 Apr

As we’ve noted before, marketing can be a great career field. There are millions of diverse and interesting marketing jobs in the United States alone. And marketers are often paid well, too.

According to Forbes, the total annual compensation for each of the top fifteen chief marketing officers (CMOs) in the United States was at least $3.3 million in 2013. Kathryn Dill reports that:

“Chief executive officers may be the face of an organization, but it’s often chief marketing officers who are responsible for the branding and identity by which consumers readily identify a company. So how are c-suite-level creative forces being compensated? To get a sense of what top tier marketing executives earn, Forbes worked with executive compensation firm Equilar. The 15 names appearing on the list have the highest salaries of executives with the word ‘marketing’ in their job title at all publicly traded companies in the U.S.”

“Topping the list this year is David B. Fischer, Vice-President of Business and Marketing Partnerships at one of the country’s most recognizable brands, Facebook. An alum of Google and the U.S. Treasury Department, Fischer joined Facebook in 2010 and is credited with building the social networking giant’s robust advertising platform.  In 2013, Fischer earned a whopping $8,009,343.”

Click the image to access a Forbes’ slideshow and to read more.

 

Hats Off to HAMA

13 Apr

Evans on Marketing:

 
The strength of marketing at the Zarb School! :-)
 

Originally posted on Zarb Means Business:

Each year, the American Marketing Association   (AMA) holds a collegiate conference in New Orleans for several hundred student chapters. This year, HAMA (Hofstra’s student AMA chapter) did extremely well at the conference.

According to faculty advisor, Dr. Rick Wilson: “I’m pleased to announce that at this weekend’s American Marketing Association’s 36th Annual International Collegiate Conference in New Orleans, HAMA was awarded a spot in the coveted ‘Top 25′ list of best performing AMA chapters in North America. There are a total of 351 chapters.”

“In all, the chapter took home the following awards:

  1. Top 25 Chapter status
  2. Outstanding Professional Development
  3. Outstanding Chapter Planning
  4. Outstanding Chapter Communications
  5. Honorable Mention for Marketing Week activities
  6. Honorable Mention for the Case Competition”

Here’s a photo of our winning team. Congratulations.

HAMA in New Orleans

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An Infographic Primer on Self-Branding

11 Apr

As we have noted through several posts (click here, for example), self-branding is an essential tool in one’s career toolbox.

Here is a detailed infographic on self-branding by Seth Price of Placester and Barry Feldman of Feldman Creative (hosted at marketingprofs.com) that offers more for you to think about.

 


 

When Does a Selfie Go Too Far?

10 Apr

Recently, the Boston Red Sox baseball team was honored by President Obama for winning the 2013 World Series. The tradition of U.S. presidents honoring winning teams and athletes goes back many decades.

So, what makes this year’s celebration different? David Ortiz of the Red Sox took a selfie with President Obama. Nothing wrong what that, right? So, what’s the controversy?

It seems that Ortiz had signed a promotion deal with Samsung shortly before the ceremony and the photo then became viewed as too commercial in nature — something that all presidents have frowned upon.

As reported by Tim Parry for Multichannel Merchant:

“It all seems innocent. But Terry Lefton of Sports Business Daily reported a day before the Big Papi-presidential selfie that David Ortiz had signed an endorsement deal with Samsung – one similar to the one Ellen DeGeneres signed with Samsung prior to her Oscars selfie.”

“Here’s where it gets funny: Samsung told The Boston Globe that they arranged for the Ortiz-Obama selfie. Ortiz, on the other hand, said the selfie was not a publicity stunt.”

Who do YOU believe?

Click the image to read more.
 

 

A Zarb School Event: Self-Branding for Your Career

8 Apr

In today’s challenging economic climate, getting ahead is about standing out. Understanding and taking command of how you’re perceived by employers and peers is the key to long-term career success. Join us for a discussion of “Self-Branding for Career Growth” with Dr. Joel Evans, a Distinguished Professor at the Zarb School and Professor of Marketing and International Business, who has written and blogged extensively about personal branding and career management. Find out how to conduct a self-assessment, research the marketplace, develop your brand and make yourself relevant to employers.

There will also be an overview of Hofstra graduate programs.

The event is free but REGISTRATION IS REQUIRED. Click here for the registration form.

Tuesday, April 22
6 p.m. – 8 p.m.
Club 101
101 Park Ave, New York, NY (between 40 – 41st streets)

 

Tuesday, April 29
6 p.m. – 8 p.m.
Jewel Restaurant
400 Broad Hollow Rd, Melville, NY 11747

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