Are YOU Aware of the State of Search Marketing in 2015?

12 Oct

For organizations and individuals who are interested in driving more traffic to their sites, understanding search marketing is quite important.

Consider the following observations and infographic on the state of search marketing from JBH, a British content marketing agency:

“Search marketing remains a priority for several brands, businesses, and industries. But how exactly can you achieve search engine prosperity and what can be done to improve your ranking? Well, in an attempt to answer these questions and other pressing issues, we have collaborated with Smart Insights and Similarweb to come up with an infographic that takes a closer look at The State of Search Marketing in 2015. So, if you’ve ever wondered whether PPC is more effective than SEO or want to find out the behavioral differences between mobile and desktop users, check out our infographic.”



The Impact of Digital on Shopping Behavior

9 Oct

Although the purchase volume of in-store transactions remains dominant (well over 90 percent of consumer purchases are concluded in a physical store), digital pre-store shopping tools are becoming more and more popular.

Nielsen reports the following based on its research:

“Before they hit the stores, shoppers leverage an array of online resources to give themselves a leg up when they get to the shelves. The most common resources are coupon sites and retailer Web sites. What are they looking for? Deals and trip planning tools.”

“Not all categories are equal when it comes to digital influence. Brands in personal care, infant care, and nutritional categories have the highest pre-store digital engagement levels. Social media plays a big role among these digitally influenced brand purchases, but it’s not the only digital forum that matters.”


Click the image to read more from Nielsen.

Digital Shopping Stages

What Are Our Favorite Snacks?

8 Oct

With all the media and healthcare community emphasis on healthy eating, how are we doing? For instance, have we turned to healthier snacks?

According to recent research by Nielsen:

“Hungry? The average person reaches for 12 different kinds of snacks in any given month. Why do we snack? That depends on any number of reasons — reasons that differ by gender, generation, and income level.”

“Traditionally indulgent, easy-to-consume snacking staples like chocolate, crackers, ice cream, cookies, and chips dominated sales during the 52-weeks ending June 27, 2015, but the pace of growth is slowing. While sensibly indulgent products with built-in portion control, such as mini pies and mini brownies, have grown by double digits, healthier alternatives have joined the ranks of the most lucrative snacking products. Greek yogurt, fresh cut fruit, and deli dips, such as hummus, combined for more than $6 billion in sales during the 52-weeks ending June 27, 2015. With a combined growth rate of 8.4% over the prior year, it’s clear that consumers are finding ways to satisfy their snacking needs with healthy alternatives.”

Click the chart to learn more from Nielsen.


Bob Dylan and Watson

7 Oct

Bob Dylan is a true rock legend, with such mega-hits as “Blowin’ in the Wind,” “Like a Rolling Stone,” and “Mr. Tambourine Man.Watson is, well, an IBM  supercomputer,  which won a special Jeopardy Tournament of Champions against humans. According to IBM, “Watson is built to mirror the same learning process that we have—through the power of cognition. What drives this process is a common cognitive framework that humans use to inform their decisions: Observe, Interpret, Evaluate, and Decide.”

To position Watson as more likable, IBM has produced and advertised a number of short videos with celebrities — such as the one below with Bob Dylan.



Is This a Surprise? Smart Homes Desired Across Generations

6 Oct

There are a lot of stereotypes about older consumers, especially with regard to their resistance to innovations and new technology.

But, according to a recent study by the Harris Poll, this stereotype is greatly overstated. As reported by eMarketer:

“It isn’t safe to assume smart-home devices only appeal to always-connected millennials. Early adopters of devices may commonly be young (and frequently male), but the wide variety of items that can make up a smart home mean senior Internet users are just as likely to have them as their younger counterparts. Senior Internet users are just as likely as Gen Xers, and more likely than baby boomers, to have at least one smart-home device. Millennials are a few points ahead by this measure.”


Click the chart to learn more.



Who Is Today’s Asia Pacific Consumer?

5 Oct

The Asia Pacific regions of the world account for about 60 percent of the global population (compared to less than 5 percent for the United States). However, Asia Pacific countries differ greatly in their population size, demographics, economic emphasis, and more.

First, click the image to see a larger, interactive map of the world from Population Reference Bureau. Then, take a look at the recent video about Asia Pacific consumers from Nielsen.


PRB World Population



Appealing to the Luxury Shopper

2 Oct

This television interview of Hofstra University’s Distinguished Professor Joel Evans (of the Zarb School of Business) very recently appeared on Fios1’s Money & Main$Street. The interview was conducted by host Giovanna Drpic. It deals with the luxury market, especially on Long Island, NY. There are many tips and graphics.



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