Looking to improve your writing skills? [We ALL should be. :-) ]
Take a look at the tips/tools offered by Lindsay Kolowich for HubSpot:
“Whether you’re a published author or just starting to blogging, it’s not always easy to string words in a way that makes sense, sounds good, and makes a reader feel something. But every marketer should be able to write — and, more importantly, every marketer can write. It’s just a matter of finding the writing environment that works best for you, expanding your vocabulary, asking for feedback (and listening to it), and practicing.”
Click the image to see Kolowich’s tips/tools for better writing.
Formulating and articulating plans and tactics are as important for small and mid-sized firms as for large firms. Being thorough, systematic, and consistent are crucial to success.
As Knowledge@Wharton and SAP recently stated:
“Whether you are a company with 10 or 100,000 employees, running a business is getting quite complicated these days. An interconnected global economy has opened opportunities for Main Street businesses to sell to overseas markets, but they come with challenging complexities in logistics, currency translation, taxation, labor regulations, and other areas. Even expanding locally tacks on complexity from an influx of vendors, customers, and additional staff. Meanwhile, digital technologies bring in massive amounts of data that need to be sorted through to maximize business strategies while real-time user feedback is also changing the way companies operate.”
Click the image to access “Simplifying Small Businesses and Midsize Companies to Unlock Growth.”
As we have noted before, consumers follow a much different purchasing path than in the past. Millions of U.S. shoppers are “multi-channel,” because they shop in stores, online, and via smartphones.
Knowledge@Wharton and Dell recently collaborated on research about the changes in the shopping process and how to handle them:
“Digital transformation goes deeper than simply improving the customer experience. It is also increasingly used to transform business processes and interactions within a company to keep it relevant in the digital age. ‘Typically, digital is associated only with providing a superior customer experience. But digital can also help create new business models, drive operational excellence, and enhance employee engagement,’ says Raman Sapra, global head of Dell‘s digital business services unit.”
Click the image to access “Customer Journey Mapping Is at the Heart of Digital Transformation.”