Changing Gender Roles: Men Doing More Laundry

11 Feb

Traditional gender roles have been evolving over the past 20 years, especially with the huge number of women in the work force.

As a result, men are now more laundry chores; and marketers have reacted accordingly. According to the Wall Street Journal: “Makers of detergent and washing machines are changing their product development, advertising, and how-to-use instructions.”
 
Here’s a Wall Street Journal video on marketing laundry-related products to men.


 

Smartphone Use Still Growing

9 Feb

According to comScore, as of the end of 2015. nearly 200 million people in the United States owned a smartphone. This represented 80 percent of the mobile market:

“Apple ranked as the top OEM [original equipment manufacturer] with 42.9 percent of U.S. smartphone subscribers. Samsung ranked second with 28.4 percent market share (up 0.8 percentage points from September), followed by LG with 9.9 percent (up 0.5 percentage points), Motorola with 5.3 percent (up 0.5 percentage points), and HTC with 3.3 percent.”

“Android ranked as the top smartphone platform in December with 53.3 percent market share (up 1 percentage point from September), followed by Apple with 42.9 percent, Microsoft with 2.9 percent, and BlackBerry with 0.9 percent”.

 

And this table shows the popularity of the top 15 mobile apps.

Top Apps
 

McDonald’s Strong Involvement in Children’s Literacy

8 Feb

It’s been an interesting few years for McDonald’s. It has had problems with franchisees, a very expanded menu for a fast-food chain, and those who are pushing for healthier food. And all of this time, the firm has worked hard to improve its image as the world’s leading fast-food company.

As part of its healthier choices for kids, a few years ago to McDonald’s added a piece of fruit to its Happy Meals box. And in 2013, McDonald’s began distributing Happy Meals Books:

“Ensuring children have access to books has proven instrumental in combating illiteracy in children in the United States. Studies prove the simple act of reading a book to a child at bedtime has a direct impact on his or her educational growth and potential. To help fill this critical need, McDonald’s began distributing Happy Meal Books in 2013 and, by the end of this year, will have distributed more than 50 million books to children — enough to provide a book to every child in America under the age of 12.”

As the firm announced on Twitter:

 

AND, from February 2 through February 2016, it will be offering a book instead of a toy with Happy Meals.

Samantha Grossman reports for Time that:

“Trying to get your kids to read more? You might want to take them to McDonald’s, where they’ll get a book instead of a toy in their Happy Meals, now through Feb. 15.”

“According to the Los Angeles Times, McDonald’s is including four different books. Three of them are Valentine’s Day themed: Clark the Shark Takes HeartHappy Valentine’s Day, Mouse!, and Pete the Cat: Valentine’s Day Is Cool. The fourth book is the classic Paddington.”

“This is the third time the fast-food chain has served miniature paperbacks instead of plastic toys in its Happy Meals.”

 

 

The Best and Worst of Super Bowl Advertising

5 Feb

During the first 49 Super Bowls, there have been a lot of TV commercials presented, and billions of dollars spent on them. So, which of these commercials are considered the best and which the worst?

Before reading the experts’ choices, state what is your all-time favorite Super Bowl TV commercial and what is your least favorite. Why?
 

According to Judann Pollack, writing for Ad Age, these are the top 10 Super Bowl TV ads from games 1-49. Click the ad title to see it at YouTube; and click here to learn why these ads were chosen as the best:

  1. Apple, “1984.”
  2. Monster.com, “When I Grow Up.”
  3. Budweiser, “Respect.” (9/11 Tribute!)
  4. Coca-Cola, “Hilltop.”
  5. EDS, “Cat Herding.”
  6. Coca-Cola, “Mean Joe Greene.”
  7. Nike, “Hare Jordan.”
  8. Volkswagen, “The Force.”
  9. Ram Trucks, “Farmer.”
  10. Budweiser, “Whassup!?”

 

According to Kimberly Potts, reporting for Yahoo! TV, these are the worst Super Bowl TV ads from games 1-49. Click the ad title to see it at YouTube; and click here to learn why these ads were chosen as the worst:

  1. Groupon, “Save the Money – Tibet”
  2. GM, “Robot Commercial”
  3. SalesGenie.com, “Pandas”
  4. Go Daddy, “Body Paint: Danica Patrick & Jillian Michaels”
  5. Go Daddy, “Exposure: Danica Patrick”
  6. Miller, “Evil Beavers vs. Miller Lite”
  7. Pepsi, “King’s Court with Elton John”
  8. Go Daddy, “Perfect Match with Bar Refaeli”
  9. Teleflora, “Adriana Lima”
  10. Bridgestone Tires, Alice Cooper & Richard Simmons”

 

Don’t Appear as a Job Hopper on Your Resume

3 Feb

Have you had a lot of jobs in your career? If you are perceived as a “job hopper,” some companies won’t consider you for a job opening no matter how strong your resume.

Why can this be a big negative in your job search?

As Don Goodman observes for Careerealism:

“When an employer scans your resume for 20 seconds, what will they see? If you have had a series of jobs lasting 1-2 years, then you may look like a job hopper and these are big red flags on your resume. Securing a candidate takes time and money for employers, so a candidate who has a record of job hopping does not leave a positive impression and sways employers to move on to consider other candidates instead. Short periods of employment generally indicate that you were terminated due to lack of performance and that is not the impression you want to convey.” [or that you are much too restless when you’re at a given job and move on to the next short-lived opportunity.]

Here are four tips from Goodman:

  1. Company Changes — “When the reason you leave the job is because of structural changes within a company or the company closes down, these are situations that are not within your control and should not be cause for you to appear like a job hopper on your resume. Whether you were laid off, the company moved out of state, or went out of business, indicate that as a brief note on your resume next to your dates of employment.
  2. Consulting And Temporary Assignments — “One way to handle this is to pull all these experiences together into one pool on your resume. You may indicate on your resume ‘Consultant’ and specify the full length of time you were in the role. Underneath this section, highlight the companies and/or specific experiences and accomplishments in the role. An employer will view all the individual experiences and temporary assignments – and its significance in furthering your career experiences – as a whole.
  3. Reformatting Dates of Employment — “Rather than listing the specific month and year you were employed with an employer, indicate only the year. It can appear less obvious that you were only on the job for 16 months, and appear more like two years.
  4. Demonstrate Past Contributions and Accomplishments — “There is little you can do to change the amount of time you were on certain jobs, but what you can do is divert the focus to your contributions and accomplishments on the job. Even if you were on the job for under a year, highlight significant contributions you made to show outstanding performance on the job. Employers care about and are impressed by candidates good at what they do and who are effective on the job; even if you only had a short period of time in the role.”

 
Click Goodman’s photo to read more.


 

Study Abroad in Summer 2016 with Hofstra University’s Zarb School of Business

2 Feb

Hofstra University‘s Zarb of School of Business is offering two different study abroad programs during summer 2016 — in China and Germany. There are opportunities for both undergraduate and graduate students. In addition, the Zarb School has international exchange programs with a number of universities.

Click the images to get more information.


 

 
2016 Zarb Study Abroad Poster
 

What Companies Generate the Most Revenue?

1 Feb

The infographic below from Book Your Data “breaks down the American companies who raked in the most revenue per state for 2014 and 2015 and also identifies the top five companies per world regions including North America, Latin America, Africa, Europe, Asia, and Australia.”

Click the infographic for a larger version.


The Revenue of the US's Biggest Brands - BookYourData.com - Infographic
BookYourData.com
 

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