You’ve spent a lot of time on your resume, right? And you’re really proud of it, right?
Then, you surely want to avoid these six careless errors cited by career coach Don Goodman for Careerealism:
- “You forget to update your contact information.”
- “You don’t provide enough details on your last job.”
- “You don’t update your skills or remove old certifications.”
- “You use abbreviations and acronyms only you may know.”
- “You keep adding to your resume, but you don’t remove irrelevant jobs.”
- “You name you resume file that you send out inappropriately.”
Click the image to read more about these mistakes.
As we’ve posted before (see, for example, 1, 2), measuring marketing’s return on investment is both important and difficult.
Now, according to B2B Marketing, the situation is changing:
“The old perception of marketing as an immeasurable dark art whose benefits could not be quantified by mere numbers seems to be over. In its place, the new imperative is ‘marketing as science’, where any marketer worth their salt will be able quote brilliant ROI figures for past and future campaigns.”
“While it’s understandable that there should be a desire among marketers to show that investment in their department is having a positive effect on the bottom line, it’s also undoubtedly true that lots of practitioners are still struggling to do this. What’s the problem? Are marketers’ ROI formulas outdated? Are situational differences disrupting the playing field? Are businesses measuring marketing contributions in the right way?”
Click the image below for some solutions related to better measuring marketing ROI.
Not all product ideas that we come up with have commercial potential. So, how do we determine which ideas have the best odds of succeeding?
For some tips, check out this Inc. video interview with Valerie Casey, who is the chief product officer at Samsung’s Global Innovation Center. She talks about the difference among a feature, a product, and a business.