A clear , desirable, and distinctive product/brand positioning message is essential for companies to be successful in today’s competitive marketplace.
What is sometimes under-appreciated is how crucial the corporate culture is in establishing and maintaining the correct product/brand position in consumers’ minds.
Take a look at this infographic for an innovate perspective on this from masters-in-marketing.org. Click the infographic for a lot more background information.
As we’ve noted before, marketing can be a great career field. There are millions of diverse and interesting marketing jobs in the United States alone. And marketers are often paid well, too.
According to Forbes, the total annual compensation for each of the top fifteen chief marketing officers (CMOs) in the United States was at least $3.3 million in 2013. Kathryn Dill reports that:
“Chief executive officers may be the face of an organization, but it’s often chief marketing officers who are responsible for the branding and identity by which consumers readily identify a company. So how are c-suite-level creative forces being compensated? To get a sense of what top tier marketing executives earn, Forbes worked with executive compensation firm Equilar. The 15 names appearing on the list have the highest salaries of executives with the word ‘marketing’ in their job title at all publicly traded companies in the U.S.”
“Topping the list this year is David B. Fischer, Vice-President of Business and Marketing Partnerships at one of the country’s most recognizable brands, Facebook. An alum of Google and the U.S. Treasury Department, Fischer joined Facebook in 2010 and is credited with building the social networking giant’s robust advertising platform. In 2013, Fischer earned a whopping $8,009,343.”
Click the image to access a Forbes’ slideshow and to read more.
As we have noted through several posts (click here, for example), self-branding is an essential tool in one’s career toolbox.
Here is a detailed infographic on self-branding by Seth Price of Placester and Barry Feldman of Feldman Creative (hosted at marketingprofs.com) that offers more for you to think about.
In today’s challenging economic climate, getting ahead is about standing out. Understanding and taking command of how you’re perceived by employers and peers is the key to long-term career success. Join us for a discussion of “Self-Branding for Career Growth” with Dr. Joel Evans, a Distinguished Professor at the Zarb School and Professor of Marketing and International Business, who has written and blogged extensively about personal branding and career management. Find out how to conduct a self-assessment, research the marketplace, develop your brand and make yourself relevant to employers.
There will also be an overview of Hofstra graduate programs.
The event is free but REGISTRATION IS REQUIRED. Click here for the registration form.
Tuesday, April 22
6 p.m. – 8 p.m.
101 Park Ave, New York, NY (between 40 – 41st streets)
Tuesday, April 29
6 p.m. – 8 p.m.
400 Broad Hollow Rd, Melville, NY 11747