More and more companies have been using “big data” to gain further insights into their marketing activities. As Graham Stewart puts it: “Successful marketers have figured out how to use data to squeeze billions more from marketing and help their companies grow.”
Take a look at this infographic.
At this time of the year, many people feel stressed about holiday shopping, end-of-year “must do” activities, work responsibilities, final exams and term papers, and other factors.
So, what can we do to reduce our stress levels?
According to Bite Size Wellness:
“Sights: Being a visual person, visual-based activities tend to be soothing and uplifting as they bring my mind to another place. Close your eyes and breath! Sounds: Are you an auditory person? Do you love music? If so, experiment with sounds to reduce stress and exercise your acoustic muscles. Smells: There is something about a burning lavender candle that instantly puts me in the calm zone. Surround yourself with energizing and soothing scents to comfort you when you are frazzled. Touch: If you are a hugger you know how beneficial the power of touch is. Experiment with tangible sensation and focus on those that relax and renew. Taste: Mindfully indulge your sense of taste. Slowly savoring a favorite treat can help focus your stress elsewhere. Just remember the key is to pamper your tongue in moderation so that your stress doesn’t impact your waistline.”
Check out this infographic to learn more.
In October 2012, we wrote about Newsweek’s decision to stop publishing a print edition: “Newsweek will soon no longer be available in print. This continues the trend of publishing in digital and E-reader formats. Some print publications have become too expensive to produce and distribute, and there is the problem of unsold copies. Add to that the declining interest of people in reading printed materials.”
So, it was a big surprise to see that there is now a new plan to revive Newsweek in print. Do YOU think this is a good decision?
As reported by Christine Haughney for the New York Times:
“Newsweek, the struggling weekly magazine that ceased print publication last year, plans to turn the presses back on. The magazine expects to begin a 64-page weekly edition in January or February, said Jim Impoco, Newsweek’s editor in chief. Mr. Impoco said in an interview that Newsweek would depend more heavily on subscribers than advertisers to pay its bills — and that readers would pay more than in the past. ‘It’s going to be a more subscription-based model, closer to what The Economist is compared to what Time magazine is,’ Mr. Impoco said. ‘We see it as a premium product, a boutique product.’”
Click the image to read more.
As has been reported by various sources (see, for example, 1, 2, 3, 4), there are many rewarding career opportunities in marketing. And the potential for career advancement and good earnings (six to seven figure annual compensation if one reaches the top) is strong.
The late Steve Jobs’ greatest talent was his marketing vision regarding product design and innovations, along with his passionate promotion of Apple products. Mark Zuckerberg is first and foremost a great marketer for Facebook! Every big accounting firm needs marketing professionals to get the message out to prospective clients.
According to Kyle Kensing, writing for CareerCast:
“The advertising and marketing industries’ influence is ever present. Open a Web page, turn on a radio or television, walk outside and see a billboard or bus bench, and that impact is clear. The best jobs in advertising and marketing bring products and services into the public consciousness.”
“If a tree falls in the forest but no one is there to hear it, does it make a sound?, asks an old proverb. Apply the same principle to marketing. Without consumer awareness, does a product exist?“
“Consider that Samsung spent a reported $11 billion in marketing and advertising in 2012. And that’s just one company. Google’s advertising revenue topped $20 billion in the United States last year, surpassing print outlets for the first time. The staggering sums of money being spent in marketing and advertising are an investment in even higher returns. Thus, professionals in these industries are faced with high-stakes decisions on a daily basis.”