For many years, Universum has conducted surveys to get students’ take on employer attractiveness. Click here to access the last few reports for U.S. business student rankings. 2017. 2016. 2015. 2014. Today, we look at Universum 2018 most attractive employers.

According to U.S. Business Students: Universum 2018 Most Attractive Employers


“is a global leader in employer branding. During the past 30 years, we have established ourselves in 50 markets globally. And our diverse workforce is present in 20 countries. Further, our services include actionable research, strategic consulting, and data-driven communications. In addition to social media solutions for talent branding, sourcing, and analytics. We partner with over 1,700 clients, including many Fortune 500 firms. As well as global media partners that publish our rankings and trend reports. We work with over 2,000 universities, alumni groups, and organizations to gather insights from students and professionals in order to advise employers on how to attract and retain talent that fits their culture and purpose.”

In general, Universum’s surveys provide information for potential employees. And they provide brand positioning feedback for employers.

For 2018, Universum surveyed a total of 62,366 colleges and universities. They represented 352 universities. Of that sample, 20,879 were business students.

Click the image for the 2018 student survey. Then, see below for more ratings by U.S. business students.

Universum 2018 Most Attractive Employers

Universum 2018 Most Attractive Employers

4 Replies to “Universum 2018 Most Attractive Employers”

  1. I’m always drawn to these articles on LinkedIn and feel that these surveys fail to highlight the benefits of smaller companies. Of course we all want to work at the Google’s and Deloitte’s of the world. However, with my work experience in both small and large companies, I have seen most of my job satisfaction in smaller business environments. Large companies are exciting and busy, but left me feeling un-involved and unable to gain the responsibilities I was eagerly awaiting. However, in my small work environments I has access to my executives, allowing me to ask questions and be involved in projects and even decision-making. I was able to take on more individual tasks and responsibilities, and get noticed which pushed me to work harder and deliver more. So, my question is…when will these surveys include the smaller companies that do a lot of great work and offer greater career opportunities, too?

  2. The top employers would all be companies I would want to work for. I have experienced each of their services, and would enjoy seeing how it works from their points of view rather than from a consumer point of view. These are also well-known companies, so it makes sense that others are familiar with their services and want to work for such successful companies.

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