For several years, interest in customer engagement has been steadily growing. Now, technology allows for better interactions. Let us look at an example. L’Oréal Groupe’s CMO talks about customer engagement.…
Read moreUpdate on Business Social Responsibility and Ukraine
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Distribution, Global Marketing, Good and Bad Examples of Marketing, Online Marketing, Social and Digital Media business model, infographic, Jeffrey Sonnenfeld, Russia, trust, Ukraine, Yale Chief Executive Leadership Institute
Last Monday, we discussed corporate strategies regarding Ukraine and Russia. In just one week, the number of firms exiting or reducing their Russia footprints grew substantially. For many latecomers, …
Global Forecast About the Future of BOPUS
Shortly before COVID-19 arrived, we discussed the growth of BPOS — buy product online, pick-up in store. [Also, known as click and collect.] Since then, BOPUS’ rise has …
Business Social Responsibility and Ukraine
Evans on Marketing has presented about 75 posts on social responsibility. However, none are as important as today’s topic. Business social responsibility and Ukraine. In other words, what moral …
The State of Marketing in 2022
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Social and Digital Media, Sports and Entertainment Marketing 2022, business model, infographic, planning, Salesforce, state of marketing
As we further embark on 2022, let’s look at the state of marketing in 2022. This is a good companion piece to our 2020 post on Projecting Scenarios in …