Tag Archives: Morning Consult

Is It OK to Share SVOD Passwords?

8 Sep

Do YOU share passwords for subscription video-on-demand (SVOD) services? Is it ethical to do so? This practice does cost the subscription providers worldwide several billions of dollars in lost revenues.

As eMarketer notes:

“Password sharing for subscription video-on-demand (SVOD) services might be more common than you think. According to an August 2017 study from Morning Consult, 37% of US internet users share their password for at least one streaming service account, usually Netflix. The study found that 85% of respondents who shared passwords were handing over login information for their Netflix account.”

Netflix was probably the most shared service because it remains the most popular. eMarketer predicts Netflix will have almost 142 million US viewers in 2021, representing 67.5% of over-the-top (OTT) video service users. That places it ahead of other SVOD services in both the number of viewers and share of market.”



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