A lot of public attention is paid to business-to-consumer (B2C) companies, far more than to business-to-business (B2B) firms — even though B2B firms generate trillions of dollars of revenue per …Read more
Often times, the lingo involved with startups is in a class by itself. So, what terminology is essential for business founders to know?
As …Read more
What factors are important to digital advertising buyers?
According to eMarketer:
Of course, not all social media content is great — or even good. But some B-to-C and B-2-B companies write especially weak social media content.
As Nicole Karlis reports for …Read more