TIAA-CREF’s Chief Economist: Four 2016 Video Forecasts

TIAA-CREF, the full-service investment firm that manages nearly $835 billion in assets, recently produced a series of short videos about the year ahead (2016) featuring its Chief Economist Tim Hopper.    1. The U.S. economy should accelerate modestly this year.   2. Fed rate hikes could stimulate economic growth this year.   3. The U.S. economy is on […]

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Where Is Wearable Technology Headed in 2016?

Over the last couple of years, there has been a flood of wearable technology — from smart watches to pure activity trackers such as Fitbit. So, what’s likely to happen in 2016? Here are 2016 predictions from James A. Martin, writing for CIO.com: “The popularity of wearables will continue to mount.” “Smartwatches won’t kill off […]

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Best Wishes for the New Year!

Evans on Marketing wishes you and yours a happy 2016. We hope you are healthy, happy, safe, and productive in 2016. Please Note: We’re up to almost 1,300 posts in 18 categories. There are many videos and infographics. Sign up and join us. 🙂    

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Is Advertising on the Super Bowl a Touchdown?

As the NFL’s 2015 regular season winds down this weekend, some marketers are busily planning their ads for “Super Bowl Sunday,” which will be on February 7, 2016 in Santa Clara, California at Levi’s Stadium and televised on CBS. 2016 marks a special celebration for the Super Bowl as this will be game 50. To […]

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eMarketer: Most and Least Likely Trends for 2016

eMarketer recently posted two different predictions about 2016: the trends most likely to occur and the trends least likely to occur. They are a pretty interesting combination! Most Likely to Occur in 2016 The Voice Of the Consumer Will Be Heard Marketers Will Join the Conversation (in Messaging Apps) Mobile Payments Will Take Off Mobile […]

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A Video Preview of 2016

The Innovation Group at J. Walter Thomson Intelligence has prepared a dynamic video preview of its predictions for 2016 events, as part of its roundup of 100 trends to focus on in 2016. The full report will be published shortly and we will post it here. 🙂  

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Bloomberg 2016 Forecasts

About this time each year, a number of well-known, reliable sources produce their forecasts for the  following year. Bloomberg (via its Bloomberg Businessweek) has just published its “The Year Ahead 2016” issue. Here is a video overview of the year ahead. It is followed by a link to the 50 companies to watch in 2016. […]

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