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Category: <span>Trends</span>

What’s been happening recently; and where are we headed?

Ransomware Clobbers Our Infrastructure

June 3, 2021 Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Technology and Marketing, Trends bad behavior, Colonial Pipeline, JBS, ransomware, Reuters, trust, video, Wall Street Journal

Ransomware software locks our computers and holds them hostage until a ransom is paid. Sometimes, even then, the hackers will not unlock the computers. As a result, now more than …

The Continuing Problems with Plastic Waste

May 26, 2021 Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Distribution, Global Marketing, Health, Privacy, Identity Theft, and Ethical Issues, Product Management, Trends Dow, Exxon, infographic, Minderoo Foundation, plastic waste, single-use, Sinopec, social responsibility, Statista

Is this issue insurmountable: the continuing problems with plastic waste? Often, it sure seems like it.

To begin, take a look at these two posts. One is rather negative. …

Would You Give Up a Raise to Work at Home?

May 17, 2021 Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Trends Blind, Business Journals, business model, compensation, experiential marketing, opportunity, planning, remote working

Today, we consider this provocative question: Would you give up a raise to work at home? Would YOU?

Before reading below, check out these articles:

A Guide to Happier

Creating a Great Customer Experience

May 12, 2021 Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing, Trends business model, customer expectations, customer experience, experiential marketing, Iterable, opportunity, planning 1

Due to its importance, we have written about the customer experience more than 100 times. For the post below, we focus on creating a great customer experience.

Six Principles

The Most Trusted Brands for 2021

May 10, 2021 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Trends brand trust, experiential marketing, infographics, Morning Consult, promotion, trust 1

To establish and maintain consumer loyalty, companies need to gain and retain their customers’ confidence. With that in mind, we look at the most trusted brands for 2021.…

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