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Category: <span>Trends</span>

What’s been happening recently; and where are we headed?

Measuring Employee Engagement

September 8, 2020 Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Trends business model, COVID-19, employee engagement, Gallup, infographic

Hope you had a happy and safe Labor Day 2020. In our next two posts, we examine employee engagement. Today, we review measuring employee engagement. Tomorrow, we study employee …

Digital Shopping by Generation – 2020

August 24, 2020 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Online Marketing, Trends baby boomer, CouponFollow, digital shopping, eMarketer, Gen Z, infographics, millennial

Last year, we looked at digital (online) shopping by generation. Today, we consider digital shopping by generation – 2020. In other words, what effect has the COVID-19 pandemic had on …

Creating Meaningful Buyer Personas

August 19, 2020 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Trends buyer persona, consumer behavior, HubSpot, market segment, opportunity

Does your firm have an excellent approach to marketing segmentation? Whether you answer yes or no, creating meaningful buyer personas will help you. HubSpot show us how.

Last year, we …

E-Commerce Is Booming

August 17, 2020 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Trends business model, competition, customer expectations, e-commerce, infographic, opportunity, Statista, Target

As we reported last week, leading brands are expanding their use of DTC marketing. Mostly through E-commerce. Yet, they are not the only ones turning more to their own E-commerce …

Leading Brands Quickly Expanding DTC Marketing

August 12, 2020 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing, Trends business model, customer expectations, direct-to-consumer marketing, DTC, experiential marketing, opportunity, promotion, The Economist, tips 1

Today, we address this issue: Leading Brands Quickly Expanding DTC Marketing. And the necessity of this during the COVID-19 pandemic.

The material below builds on our discussion week about How …

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