Black Friday discounts may not represent the lowest prices of the holiday season. Nonetheless, many people actively shop on Black Friday. Experts predict a strong Black Friday 2018 ahead.
Read moreHow the Workplace Gender Gap Continues
We review how the workplace gender gap continues. Huge gender differences exist.
Read more2018 Smart Holiday Shopping Tips
Today we offer our 2018 smart holiday shopping tips in the form of an infographic. Shop well.
Read moreOnline Holiday Shopping 2018
Evans on Marketing Consumers and Their Behavior, Distribution, Online Marketing, Trends 2018, customer expectations, eMarketer, holiday shopping, shopping 11
Yes, the calendar reads November 7. And holiday shopping is well underway.
Read moreNo Radio Advertising Is NOT Dead
Yes, we know growth of Internet advertising affects other platforms, But, it is not monolithic. For example, take radio. No radio advertising is NOT dead. Yet, many observers see it’s downfall due to streaming. Reality Check: No Radio Advertising Is NOT Dead According to Krista Garcia for eMarketer: “Ëven though we increasingly spend time […]
Read moreSensitive Topic – Raising Prices
Evans on Marketing Consumers and Their Behavior, Pricing, Product Management, Trends competition, customer expectations, customer satisfaction, infographic, planning, Valpak 10
Today, we take a more company-oriented view. And we focus on a sensitive topic – raising prices. What should firms accomplish to successfully raise prices?
Read moreToo Many Brands Disappointing Consumers
Whoa! That’s some blog title: Too Many Brands Disappointing Consumers. And it’s based on recent research. So, how did we get to this point? Also, what’s next? Before reading below, take a look at these posts: 2018 Global Most Valuable Brands Young Adult Views Toward Brands Customers Like Caring Brands Does YOUR Brand Creep Out […]
Read moreProfiting from Shark Tank
Today, we consider profiting from Shark Tank. Even a losing appearance may lead to smash results.
Read moreTransforming Marketing Departments
We look at how firms are transforming marketing departments. In sum, how should marketing departments act in today’s evolving competitive environment?
Read moreAmerican Vacation Time Compared to Elsewhere
Evans on Marketing Careers, Global Marketing, Trends analytics, planning, Statista, unused vacation time 12
As we noted last month, a good work/life balance is a key goal for many employees. So, how good is American vacation time compared to elsewhere?
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