COVID-19 has had a devastating effect on a wide range of industries. Physical retailers have been especially hard hit. Many will not reach their prior revenues for quite a …
Tips for Better Personal Risk-Taking
Evans on Marketing Consumers and Their Behavior, Marketing Communications, Trends actual risk, customer expectations, infographic, perceived risk, planning, Rocket Mortgage, tips
For many of us, the perceived risk of an action represents an essential part of our decision making. [For example, click here.] Consciously (or subconsciously) the level of risk …
Read moreUnited States Is Lagging in Global Innovativeness
According to the World Economic Forum (WEF), in 2018, the United States led in global competitiveness. For 2019, the U.S. was number two (behind only Singapore). Due …
LinkedIn Tips for B2B Customer Engagement
These days, LinkedIn serves as much more than a networking site. For instance, we recently discussed using LinkedIn Stories to promote brands. In addition, there are many helpful …
Celebrating Valentine’s Day During COVID-19
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Trends Advertising Age, COVID-19, customer expectations, experiential marketing, infographic, trends, Valentine's Day 1
As we noted last year, Valentine’s Day is both a romantic and economic occasion. So what should we expect for February 14, 2021? Let us look at celebrating Valentine’s …
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