Today, we offer a special post. Related to both marketing and to health. In particular, cancer, a topic dear to my heart. As a fortunate survivor. We look at Sing …
Read moreMemorial Day 2021
Unlike in 2020, Memorial Day 2021 will restore some treasured traditions. Last year, due to COVID-19, we saw limited commemorations. Our last “normal” Memorial Day occurred in 2019.…
Not Shopping with Shoppable Ads
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing advertising, Advertising Age, business model, experiential marketing, Harris Poll, opportunity, planning, promotion, shoppable ad
Marketers will try almost anything to attract customers. While most many firms believe the ease of transactions and the customer experience are essential. With that in mind, we see …
Creating a Great Customer Experience
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing, Trends business model, customer expectations, customer experience, experiential marketing, Iterable, opportunity, planning 1
Due to its importance, we have written about the customer experience more than 100 times. For the post below, we focus on creating a great customer experience.
Six Principles
… Read moreThe Most Trusted Brands for 2021
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Trends brand trust, experiential marketing, infographics, Morning Consult, promotion, trust 3
To establish and maintain consumer loyalty, companies need to gain and retain their customers’ confidence. With that in mind, we look at the most trusted brands for 2021.…