Marketers will try almost anything to attract customers. While most many firms believe the ease of transactions and the customer experience are essential. With that in mind, we see marketers experimenting with shoppable ads. Yet, according to one survey, early results may be disappointing. Hence, our title, “Not Shopping with Shoppable Ads.”
To begin, peruse these articles:
- Creating a Great Customer Experience
- How Quality Customer Experience Can Increase Revenue
- Enhancing the Customer Experience
Underwhelming Early Customer Response: Not Shopping with Shoppable Ads
Defining the Term Shoppable Ad
This is another concept for our continually growing marketing toolbox. According to social marketer Grin:
A shoppable ad shows products with tags (or markups) and checkout capabilities. Most often, these product tags embedded in the image allow consumers to hover over an item to see its price. And easily add it to their cart.
The leading example of a shoppable ad is Google’s Image Ad feature launched in 2019. But Google is not the first platform to introduce this online advertising trend. Two other well-known examples are Pinterest’s Shop the Look Pins and Instagram’s Product Tags.
Results of Latest Ad Age-Harris Poll
To read more, click the image [pun intended].