The power of one platform — Pinterest — is underappreciated by some marketers.
Read moreAdvertising Industry Projections for 2019
Evans on Marketing Marketing Communications, Social and Digital Media, Trends advertising, annual forecast, MediaCom Global, video 3
We study advertising industry projections for 2019. This industry keeps on evolving and changing.
Read moreBuild a Social Media Checklist
To do as well as possible with social media, firms should build a social media checklist.
Read moreRemember Small Business Saturday
Support your local retailers. They need it. And we need them.
Read moreWe Wish You a Happy Thanksgiving
In recognition of Thanksgiving, here are several special wishes. For inspirational quotes, click here.
Read moreKnow If a Sale Is Really a Sale
Sadly, many firms seek to deceive us about the true price of items. In response, shoppers must be prepared.
Read more2018 Smart Holiday Shopping Tips
Today we offer our 2018 smart holiday shopping tips in the form of an infographic. Shop well.
Read moreAre Online Reviews Real Or Fake
With the onset of the holiday season, online reviews become more important for many shoppers. So, we want to know — are online reviews real or fake? Since the inception of this blog, we wrote about online reviews: Getting Great Online Customer Reviews Do Shoppers Really Believe Customer Reviews? Online Customer Reviews Important for […]
Read moreTakeaways from Best Marketing Campaigns
Evans on Marketing Marketing Communications, Product Management, Social and Digital Media advertising, best practices, HubSpot, promotion, Spotify, Venmo 9
Let’s look at takeaways from the best marketing and advertising campaigns.
Read moreNo Radio Advertising Is NOT Dead
Yes, we know growth of Internet advertising affects other platforms, But, it is not monolithic. For example, take radio. No radio advertising is NOT dead. Yet, many observers see it’s downfall due to streaming. Reality Check: No Radio Advertising Is NOT Dead According to Krista Garcia for eMarketer: “Ëven though we increasingly spend time […]
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