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Category: <span>Marketing Communications</span>

Marketing communications involve all forms of advertising, public relations, sales promotion, and personal selling — both offline and offline.

Print Books Still Outsell E-Books

April 26, 2021 Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Technology and Marketing, Trends Amazon, business model, competition, customer expectations, e-book, infographic, print books

We know that Amazon has reinvented business in so many ways since its 1995 founding. Through its Kindle and easy ordering, the firm revolutionized the book industry. Yet, p…

Researching Company Culture in Your Job Search

April 22, 2021 Evans on Marketing Business Analytics and Marketing Information, Careers, Marketing Communications, Trends company culture, experiential marketing, infographic, job search, LaConte Consulting, opportunity, planning, tips 1

In recent years, we wrote a lot about the job search. But never on researching company culture in your job search. Until today!

From LaConte Consulting: Researching

2021 Marketing Superstars of Sustainability

April 21, 2021 Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Product Management, Social and Digital Media, Sports and Entertainment Marketing Adweek, Ben & Jerry's, customer expectations, ethics, experiential marketing, marketing superstars of sustainability, planning, social responsibility, trust

As previously noted, we have covered numerous aspects of sustainability in various posts. Today, we conclude our two-part series on sustainability circa 2021. Yesterday, we examined seventeen sustainable development …

Seventeen Sustainable Development Goals

April 20, 2021 Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Health, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Trends bad behavior, business model, customer expectations, ethics, planning, social responsibility, sustainability, sustainable development, United Nations 1

Due to its vital importance, we have covered aspects of sustainability in various posts. Now, we offer a two-part series on sustainability circa 2021. Here, we examine seventeen sustainable …

A Great Tool for Salary Negotiations

April 19, 2021 Evans on Marketing Business Analytics and Marketing Information, Careers, Marketing Communications artificial intelligence, experiential marketing, planning, salary calculator, tips, Wall Street Journal

For many of many of us, salary negotiations are anxiety-provoking. Often, we don’t fully know what we are worth. And/or we have low self-confidence about discussing our compensation. A few …

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