Niche marketing is a very specialized form of market segmentation. Therefore, let us consider how to create uniqueness through niche marketing.
To begin, look at these related articles:
… Read moreAssessing Super Bowl LVI Ads – Quantitatively
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Sports and Entertainment Marketing advertising, CHEQ, experiential marketing, iSpot, quantitative, Super Bowl LVI ads, USA Today Ad Meter, Wall Street Journal, YouTube
Yesterday, we examined a variety of qualitative evaluations of this year’s Super Bowl advertising. Opinions diverge by reviewer. Now, we’re assessing Super Bowl LVI ads – quantitatively. The two …
Assessing Super Bowl LVI Ads – Qualitatively
In 2021, we presented one post-Super Bowl post about ad effectiveness. For 2022’s Super Bowl of Advertising, we break this out into two posts. Today, assessing Super Bowl LVI …
The State of Marketing in 2022
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Social and Digital Media, Sports and Entertainment Marketing 2022, business model, infographic, planning, Salesforce, state of marketing
As we further embark on 2022, let’s look at the state of marketing in 2022. This is a good companion piece to our 2020 post on Projecting Scenarios in …
What’s Next for Sustainability in 2022?
Evans on Marketing Business-to-Business, Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Health, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Technology and Marketing bad behavior, business model, customer expectations, environment, Harvard Business Review, opportunity, sustainability, trust
The concept of sustainability has garnered lots of attention in recent years. Not all of it good. A big question for us — what’s next for sustainability in 2022?…