As we further embark on 2022, let’s look at the state of marketing in 2022. This is a good companion piece to our 2020 post on Projecting Scenarios in a COVID-19 World. Both that post and today’s highlight material from Salesforce.


Salesforce Presents: The State of Marketing in 2022

This seventh annual guide from Salesforce encompasses many trends expected in 2022. The full report may be downloaded by clicking here. [Note: A free login is required.]

Some highlights follow:

For the seventh edition of our “State of Marketing” report. Salesforce Research surveyed over 8,200 marketing leaders worldwide. Respondents include marketers from B2B, B2C, and B2B2C companies. Across North America, South America, Asia Pacific, Europe, the Middle East, and Africa.

The goal was to discover — 

  • Which shifts occurred in marketing strategies, priorities, and challenges during recent economic and social turbulence.
  • The current state and trajectory of marketing’s digital transformation.
  • Trends in marketing data management.
  • How collaboration changes as many teams operate remotely

The executive summary notes:

Optimistic about the future, marketers will blaze new trails. As they prioritize innovation, digital transformation, and a work-from-anywhere future. Indeed, that constitutes anything but “back to normal.” To get there, they will embrace technology, data, and new measures of success. 

Consider these conclusions.

The State of Marketing in 2022

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