We’ve endured a great many physical, psychological, and social stresses and strains placed on us due to COVID-19. The societal divisions in the United States exceed those across several …
The 2021 Top 250 Best-Managed Firms
Last week, we presented the first of a two-part series on best-managed companies. Now, we look at the 2021 top 250 best-managed firms.
Wall Street Journal Report:
… Read moreEmployee Engagement and Team Culture
As we head into 2022, with the explosion of the Omicron variant of COVID at hand, firms must strive to have a high level of employee morale in confusing …
Will Removing Cookies REALLY Help Privacy?
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Trends business model, ethics, experiential marketing, online information, privacy, promotion, third-party cookies, Wall Street Journal
Online privacy and tracking are topics we have addressed before. In response, Google and Apple, among others, have been working to restrict the use of cookies. In reality, this …
Customer Experience Practices
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Social and Digital Media, Technology and Marketing, Trends bad behavior, customer expectations, customer experience, customer satisfaction, experiential marketing, opportunity, trust, Wall Street Journal
Due to its importance, we have written about customer experience on hundreds of occasions. In this post, we examine two customer experience practices.