Personalizing Your Small Business

Small businesses need to work hard to maximize their results. For them, it’s an especially competitive environment out there. So, what can they do to be better?  They should engage in personalizing your small business.

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Know If a Sale Is Really a Sale

Sadly, many firms seek to deceive us about the true price of items. In response, shoppers must be prepared.

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Are Online Reviews Real Or Fake

  With the onset of the holiday season, online reviews become more important for many shoppers. So, we want to know — are online reviews real or fake? Since the inception of this blog, we wrote about online reviews: Getting Great Online Customer Reviews Do Shoppers Really Believe Customer Reviews? Online Customer Reviews Important for […]

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Too Many Brands Disappointing Consumers

Whoa! That’s some blog title: Too Many Brands Disappointing Consumers. And it’s based on recent research. So, how did we get to this point? Also, what’s next? Before reading below, take a look at these posts: 2018 Global Most Valuable Brands Young Adult Views Toward Brands Customers Like Caring Brands Does YOUR Brand Creep Out […]

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Marketers as Strategic Influencers

Business strategies set the firm’s objectives. And they outline how to reach them. In this post, we look at the role of marketers as strategic influencers.

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State of Play

TrendWatching provides very useful insights about coming trends. Today, we focus on the state of play. Is there anywhere that we don’t want to play?

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Fast Fashion Getting Faster

Today, numerous fashion marketers are following one very strong trend: fast fashion getting faster. And this represents a competitive advantage. These prior posts also look at fashion activities: Macy’s Social Media Superstars Young Adult Views Toward Brands Virtual Reality Live at Vera Bradley Stores Five Fashionistas That Are Thriving What Is the State of Global […]

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Social Media Future of Customer Care

  Due to its importance, social marketing is a hot topic for us. In looking ahead, let’s study the social media future of customer care. These posts highlight our recent social media coverage: Following Proper Social Media Etiquette Hottest Social Media Marketing Tools Using Social Media to Boost In-Store Shopping More Social Media Marketing Tips […]

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