February 2019

How to Be Happier at Work

February 20, 2019 Evans on Marketing Careers enjoy work, experiential marketing, fun at work, opportunity, tips 2

Isn’t this a goal for all of us? How to be happier at work. That is the subject of this post.

First, consider these posts:

Social Media Transforming PR

February 18, 2019 Evans on Marketing Business-to-Business, Marketing Communications, Social and Digital Media, Trends Clutch, customer expectations, customer satisfaction, experiential marketing, public relations

As the Public Relations Society of America notes: “Public relations is about influencing, engaging, and building a relationship with stakeholders across various platforms. The goal, to shape and frame …

Perceived Honesty of Professionals

February 14, 2019 Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Privacy, Identity Theft, and Ethical Issues, Trends 2018 poll, ethical, Gallup, professionals, unethical 4

Once again, we report on the perceived honesty of professionals. Annually, Gallup conducts a large survey. Click here for last year’s post. Then, scroll down for the results of the …

Netflix Pricing Over Time

February 13, 2019 Evans on Marketing Consumers and Their Behavior, Distribution, Pricing, Social and Digital Media, Sports and Entertainment Marketing business model, customer expectations, Netflix, pricing, Statista 1

For years, we have looked at the evolution of Netflix’s business model. See, for example, 1 and 2. Today, we look at Netflix pricing over time. Consumers have sometimes …

Designing a Better Pricing Strategy

February 12, 2019 Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Pricing, Privacy, Identity Theft, and Ethical Issues analytics, business model, competition, Fundera, infographic, pricing strategy 1

Earlier this month, we examined Psychology and Pricing. Today, we take a broader view. And we discuss designing a better pricing strategy. Tomorrow, we examine Netflix’s evolving prices.

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Month: <span>February 2019</span>

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