In December, we highlighted Glassdoor’s 2018 Best U.S. Employers. And we studied Optimizing Employer-Employee Relationships. Earlier last year, we posted about Marketing Career Planning and Career Development. …
Read moreBest Business Books to Read in 2018
Evans on Marketing Business Analytics and Marketing Information, Careers, Marketing Communications, Trends 2017, 2018, all time, best business books, opportunity, planning, success, tips 1
As we head into the new year, what are the best business books to read in 2018 ? With this in mind, we present links to many “best” business book …
Read moreWhat’s in Your Wallet? Cash, Credit Card, Debit Card?
What’s in Your Wallet? [And yes, we are borrowing this question from Capital One.] Cash, Credit Card, Debit Card? An interesting question, right? In this post, we look at U.S. …
Read moreU.S. B2B Digital Advertising Spending Trends
Evans on Marketing Business-to-Business, Marketing Communications, Social and Digital Media, Trends B to B, B2B, digital advvertising, eMarketer, opportunity, planning, podcast, trends 1
As we have reported before, digital ad spending is on a roll. In the U.S. and worldwide. And this will continue well into the future. With this in …
Read moreProfessions Perceived as Most Ethical – and Most Unethical
Today, we discuss the professions perceived as most ethical – and most unethical. And this builds on our coverage of ethical firms and marketing practices:
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