Small Firms & Pricing: Questions to Consider – Part 3

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Pricing , , , , , , , , , ,

by Joel R. Evans and Barry Berman

This is the third in our series of six columns on hints for price-setting by small firms. How would you respond to these …

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Small Firms & Pricing: Questions to Consider – Part 2

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Pricing , , , , , , , , , , 2

by Joel R. Evans and Barry Berman

This is the second in our series of six columns on hints for price-setting by small firms. How would you respond to these …

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Small Firms & Pricing: Questions to Consider – Part 1

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Pricing , , , , , , , , , , 1

by Joel R. Evans and Barry Berman 

One of the most crucial areas of decision making for small firm is pricing. Yet, we have found that small firms often do …

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It’s Time for Greater Use of RFID Technology

Evans on Marketing Business Analytics and Marketing Information, Distribution, Global Marketing, Technology and Marketing, Trends , , , , , , , , , 7

Guest Blogger

Today’s post on RFID technology is by Chris Landry, the Managing Director of Colourfast, an international paper and plastic card printer that is based in Ontario, Canada. …

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Will Tally Be a Winner for Inventory Management?

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Distribution, Product Management, Technology and Marketing , , , , , , , , , , 15

As we know, managing inventory properly can possibly make or break a firm’s sales and profit goals. So, companies should be as efficient and accurate as possible in their inventory …

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