by Joel R. Evans and Barry Berman
In this post, we resume our discussion about gaining more loyalty and patronage from current customers. The focus is on communicating with …
It’s Not Just About Happy Customers; Angry Customers Matter Too
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Social and Digital Media angry customers, bad behavior, customer expectations, customer loyalty, customer service, happy customers, social media, tips, trust 16
All companies — large and small — treasure and understand the value of their happiest customers. The number and loyalty of these customers is often the difference between success and …
Read moreHow to Generate Greater Customer Loyalty
by Joel R. Evans and Barry Berman
In this post, we continue our discussion about gaining the loyalty and increased patronage of current customers. Our focus is on the value of …
Read moreUsing Database Marketing to Target Loyal Customers: A Small Business Guide
by Joel R. Evans and Barry Berman
As we noted last month, too many firms concentrate on how to woo new customers and do not pay enough attention to what …
Read morePay More Attention to Loyal Customers!
by Joel R. Evans and Barry Berman
Too many firms concentrate on how to woo new customers and, thus, they do not pay enough attention to what they can do …