Evans on Marketing has presented about 75 posts on social responsibility. However, none are as important as today’s topic. Business social responsibility and Ukraine. In other words, what moral …
What’s Next for Sustainability in 2022?
Evans on Marketing Business-to-Business, Consumers and Their Behavior, Global Marketing, Good and Bad Examples of Marketing, Health, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Technology and Marketing bad behavior, business model, customer expectations, environment, Harvard Business Review, opportunity, sustainability, trust
The concept of sustainability has garnered lots of attention in recent years. Not all of it good. A big question for us — what’s next for sustainability in 2022?…
B2B Marketing Trends in 2022
Evans on Marketing devotes an entire category to business-to-business (B2B) marketing. It is that important and that distinctive from B2C marketing. With this in mind, we examine B2B marketing …
Lessons for 2022 from Martin Luther King Jr.
We’ve endured a great many physical, psychological, and social stresses and strains placed on us due to COVID-19. The societal divisions in the United States exceed those across several …
Tim Cook Benefited from Apple’s Excellent 2021
It was only in August 2020 that Apple reached a $2 trillion market capitalization. Now, it keeps hovering around $3 trillion as a market cap. Along with the Apple …