Today, there is a big disconnect between consumers and companies with regard to social media priorities. In fact, consumers most want to read about deals. Yet, many firms place too …
Read moreThe Value of Online Surveys: Looking Back and Looking Ahead
Hofstra Professors Joel Evans and Anil Mathur just published a follow-up to their classic 2005 article on “The Value of Online Surveys.”
This is the premise of the new article …
Read moreAdvertising Media Still Shifting
As we have noted before, this is an era with advertising media still shifting. For example, see these posts. Wherefore Art TV Advertising — U.S. B2B Digital Advertising Spending Trends…
Read moreWherefore Art TV Advertising
Wherefore art TV advertising is a play on Shakespeare. But the stakes couldn’t be higher for TV firms at any point along the supply chain. Viewing shifts — with the …
Read moreCloud Computing and Payment Options
As we discussed last month, “Cloud computing lets workers access company data and applications via the Internet. Anywhere and anytime. As a result, everyday tasks can be automated …
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