Customers Always Right – Not Necessarily

 
Unlike the common belief, the customer is not always right. They may be unreasonable and/or exhibit unethical. So the title of this post is more correct. Customers Always Right –

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Nike Pushes the Envelope Again

 
Last September, Nike began a new advertising campaign featuring Colin Kaepernick. As we noted then: “The controversial use of Kaepernick is widely supported by some customers. Yet, it has

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