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The Value of Online Surveys: Looking Back and Looking Ahead

August 8, 2018 Evans on Marketing Business Analytics and Marketing Information, Marketing Communications, Online Marketing, Privacy, Identity Theft, and Ethical Issues 2018, analytics, Anil Mathur, Evans, Joel, online surveys, planning, trends

Hofstra Professors Joel Evans and Anil Mathur just published a follow-up to their classic 2005 article on “The Value of Online Surveys.”

This is the premise of the new article …

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