by Joel R. Evans and Barry Berman
This is the second in our series of six columns on hints for price-setting by small firms. How would you respond to these …
Read moreThis is the second in our series of six columns on hints for price-setting by small firms. How would you respond to these …
Read moreOne of the most crucial areas of decision making for small firm is pricing. Yet, we have found that small firms often do …
Read moreThis television interview of Hofstra University’s Professor Joel Evans (from the Zarb School of Business) recently appeared on Fios1’s Money & Main$treet program. The interview was conducted by host Giovanna …
Read moreOver the decades, a lot of new products have been developed and marketed by small firms. Sometimes, these products find unfulfilled product niches (such as the original Vitaminwater) and then …
Read moreWhat industries are trending upward and represent good opportunities for small business?
Weekly, MSNBC’s “Your Business” program:
“features experts to share their secrets for improving your business. Want your business …
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