Small Firms & Pricing: Questions to Consider – Part 2

by Joel R. Evans and Barry Berman

This is the second in our series of six columns on hints for price-setting by small firms. How would you respond to these

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Small Firms & Pricing: Questions to Consider – Part 1

by Joel R. Evans and Barry Berman 

One of the most crucial areas of decision making for small firm is pricing. Yet, we have found that small firms often do

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TV Interview on Database Marketing

This television interview of Hofstra University’s Professor Joel Evans (from the Zarb School of Business) recently appeared on Fios1’s Money & Main$treet program. The interview was conducted by host Giovanna

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Small Businesses and Success/Failure

Over the decades, a lot of new products have been developed and marketed by small firms. Sometimes, these products find unfulfilled product niches (such as the original Vitaminwater) and then

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Five Trending Industries

What industries are trending upward and represent good opportunities for small business?

Weekly, MSNBC’s “Your Business” program:

“features experts to share their secrets for improving your business. Want your business

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