Be a Smart Customer: 2016 Holiday Shopping Tips

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Every year, Evans on Marketing offers a list of holiday shopping tips intended to help shoppers avoid overspending their budgets. Since the holiday season starts earlier and earlier each year, …

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How Big Is Back to School This Year? Big!

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For many manufacturers and retailers, back-to-school revenues represent a significant component of their annual revenues. In the United States alone, the National Federation estimates that total 2016 back-to-school revenues will …

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How Do Shoppers Feel About Waiting in Checkout Lines?

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We are an impatient society and expect that our time be respected. Thus, many shoppers get impatient if the lines in a retail store are too long. Sometimes, they even …

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Valentine’s Day Not Only Means Love. It Also Means $$$ for Firms

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The National Retail Federation reports that Valentine’s Day 2016 will generate almost $20 billion in sales: According its “Valentine’s Day Consumer Spending Survey conducted by Prosper Insights and Analytics, 54.8 …

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