As we mentioned last Thursday, today begins a series of NEW career-related posts for a post-COVID-19 workplace. Importantly, the first activity you should embark on is properly projecting …
Assessing the Super Bowl of Advertising — Part One
Last week, we set the stage for Super Bowl LIV advertising. Because of the spending dollars and the scope of Super Bowl advertising, we divide our analytical discussion into …
Should Firms Use Comparative Advertising
For this post, the focus is on: should firms use comparative advertising to drive their business?
Before continuing, we turn to Investopedia for a description of comparative advertising:
Through …
Read morePodcasts Soaring – Part Two
Yesterday, we looked at the increase in podcast listeners. As well as the expected rise in the future. Today, we present podcasts soaring – part two. And the emphasis …
Psychology and Pricing
As adapted from Your Dictionary. “Psychology deals with emotional and mental processes. It encompasses many personal traits. Above all, these include how people think, feel, or behave.” Today, we examine …