John Lewis is a British retailer that operates department stores, home goods stores, supermarkets, and online and catalog businesses. Each year, it starts the Christmas season early. Let’s look at holiday advertising 2017: John Lewis features Moz. Two weeks ago, we posted about Building Social Media Marketing Strategies. This is a more “fun” post. Holiday Advertising […]
Read moreSmall Business Promotion: Free Resources
Evans on Marketing Consumers and Their Behavior, Marketing Communications, Online Marketing free resources, promotion, small business, Webbiy 11
Big firms may spend a lot of money to promote their businesses. And they may use all types of offline and online media. But what about about small firms? Many don’t even use free information. They don’t read posts such as these. Marketing Tips for Small Businesses. FREE Marketing Planning Tools! Today we look at […]
Read moreVideo Tips to Help Improve YOUR Self-Confidence
Evans on Marketing Careers, Consumers and Their Behavior, Marketing Communications career, promotion, self-confidence, tips, videos
Are there times when YOU don’t feel confident to speak in public, pursue a new job, ask for a promotion, etc.? This happens to most of us at one time or another. What can YOU do to be more motivated and self-confident? LEARN from and enjoy the six video clips that are shown below! 🙂 […]
Read moreAre You Vigilant in Protecting Your Reputation?
Whether we are reviewing our company’s reputation or our own personal self-brand, the results may be challenging because of the spread of fake news and the proliferation of negative social media comments. What we hope for perceptions of our reputation may not be in sync with the way others see us. And having a favorable […]
Read moreRating the Super Bowl Ads: What’s YOUR Take?
Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing 84 Lumber, advertising, AirBnB, Audi, Bai Brands, best, Budweiser, customer expectations, entertainment marketing, Honda, Kia, most popular, Mr. Clean, promotion, social media, sports, Super Bowl, Tide 2
From a sports perspective, Super Bowl LI was an exciting football game — the first one ever going into overtime. But was this Super Bowl an advertising success? The reviews of the ads are mixed. [Click here to access all of the ads.] Consider these observations from Brian Lowry, writing for Money: “The New England […]
Read more2017 Super Bowl of Advertising: A Preview
Evans on Marketing Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Product Management, Social and Digital Media, Sports and Entertainment Marketing 2017, advertising, Budweiser, experiential marketing, Febreze, Ford, GNC, Kia, Mercedes, Mr. Clean, preview, promotion, social media, Super Bowl, trends, video, YouTube 4
This Sunday is the Super Bowl of advertising (oh yeah, there’s a football game, too). It’s the time when advertisers pay $5 million per 30 second spot — besides production costs — and try to stand out in the crowd. Today, we are previewing the upcoming February 5, Super Bowl. Next week, we’ll do a […]
Read moreAds on the Golden Globes Are Different!
Evans on Marketing Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Social and Digital Media, Sports and Entertainment Marketing advertising, Drew Barrymore, experiential marketing, L’Oréal Paris, Netflix, promotion, Santa Clarita Diet, Snapchat Spectacles, social media, Timothy Olyphant, video, YouTube 1
The Golden Globe Awards were presented last Sunday. As more of a “party” show than others, the Golden Globe show attracts edgier ads. Here are two examples. As reported by T. L. Stanley for Adweek: “For fans who didn’t know that A-list movie star Drew Barrymore is shilling for a Weight Watchers-like program, surprise! […]
Read moreSelf-Branding for Professional Success: An In-Depth Discussion
Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Careers, Good and Bad Examples of Marketing, Marketing Communications, Social and Digital Media, Trends advice, brand, career, Hofstra, joel evans, opportunity, personal branding, planning, positioning, professional development, promotion, self assessment, self branding, Slideshare, tips, Zarb School 3
Want to learn more about branding and its features—including the evolution of branding and brand positioning? Want to learn more about how to create and nurture your own self-brand to enhance your professional growth opportunities? If you answer yes to either question, then this article is “must reading.” The first part of the article (pages […]
Read moreRogue One Is Finally Here!
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Product Management, Social and Digital Media, Sports and Entertainment Marketing, Trends business model, customer expectations, customer satisfaction, entertainment marketing, experiential marketing, Hofstra University, joel evans, opportunity, planning, promotion, radio interview, Rogue One, social media, Star Wars, success, tie-ins, total revenue, Zarb School 9
Professor Evans recently did a radio interview following up on our prior post on Rogue One. Click to listen to that interview.
Read moreRogue One: May the Force Still Be with You
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Good and Bad Examples of Marketing, Marketing Communications, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing business model, customer expectations, customer satisfaction, entertainment marketing, experiential marketing, opportunity, planning, promotion, Rogue One, social media, Star Wars, success, tie-ins, total revenue 22
Last December, we wrote about the smash holiday sales of Star Wars toys, tied in to Star Wars Episode III: Revenge of the Sith. This year, on December 16, 2016, the latest Star Wars (Rogue One) installment will hit theaters. So, this post takes a look at some of the milestones the series has achieved […]
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