Rating the Super Bowl Ads: What’s YOUR Take?

From a sports perspective, Super Bowl LI was an exciting football game — the first one ever going into overtime. But was this Super Bowl an advertising success? The reviews of the ads are mixed. [Click here to access all of the ads.] Consider these observations from Brian Lowry, writing for Money: “The New England […]

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2017 Super Bowl of Advertising: A Preview

This Sunday is the Super Bowl of advertising (oh yeah, there’s a football game, too). It’s the time when advertisers pay $5 million per 30 second spot — besides production costs — and try to stand out in the crowd. Today, we are previewing the upcoming February 5, Super Bowl. Next week, we’ll do a […]

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Ads on the Golden Globes Are Different!

The Golden Globe Awards were presented last Sunday. As more of a “party” show than others, the Golden Globe show attracts edgier ads. Here are two examples.   As reported by T. L. Stanley for Adweek: “For fans who didn’t know that A-list movie star Drew Barrymore is shilling for a Weight Watchers-like program, surprise! […]

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Self-Branding for Professional Success: An In-Depth Discussion

Want to learn more about branding and its features—including the evolution of branding and brand positioning? Want to learn more about how to create and nurture your own self-brand to enhance your professional growth opportunities? If you answer yes to either question, then this article is “must reading.” The first part of the article (pages […]

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Rogue One Is Finally Here!

Professor Evans recently did a radio interview following up on our prior post on Rogue One. Click to listen to that interview.    

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Rogue One: May the Force Still Be with You

Last December, we wrote about the smash holiday sales of Star Wars toys, tied in to Star Wars Episode III: Revenge of the Sith. This year, on December 16, 2016, the latest Star Wars (Rogue One) installment will hit theaters. So, this post takes a look at some of the milestones the series has achieved […]

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2016 China-Based Singles’ Day to Dominate Global Holiday Season

Last year, we wrote about the phenomenally successful 2015 online Chinese Singles’ Day, an annual event scheduled for November 11 that dwarfs Cyber Monday, which occurs on the first Monday after Thanksgiving each year. As reported by The Street: “Singles’ Day is the biggest retail event in the year, beating Cyber Monday and Black Friday.” […]

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Enhance Your Career Credentials

I regularly ask my undergraduate and graduate students: Why should an employer want to hire YOU? What can YOU offer that is distinctive? One good way to answer to these questions is by publishing material online through your own blog or at other Web sites. By doing this, you can show off your Web-related related […]

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Humanizing and Entertaining Ads

HubSpot recently identified 12 enjoyable video marketing campaigns: “What better medium to propel the new wave of humanized marketing than video? It’s one of the most effective media for marketers. Seventy-three percent of respondents in a 2015 Web Video Marketing Council study indicated that video had a positive impact on their marketing results. Click here […]

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The Fascinating Evolution of Blogging

Blogging has come a long since its humble origins in the 1990s. Based on Tumblr data, we estimate that there are about 310 million blogs worldwide, with millions and millions of posts each day. So, how has the blogosphere evolved over the years? Recently, HubSpot’s Amanda Zantal-Wiener helped us answer this question: “We’ve found that […]

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