Nike is a true superstar of marketing. Just as its endorsers are superstars in their sports. Thus, we look deeper into how Nike nails its marketing campaigns.
First, take a …
Read moreLeading Brands Quickly Expanding DTC Marketing
Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Global Marketing, Online Marketing, Social and Digital Media, Sports and Entertainment Marketing, Trends business model, customer expectations, direct-to-consumer marketing, DTC, experiential marketing, opportunity, promotion, The Economist, tips 1
How to Foster Brand Affinity
In this post, we kook at how to foster brand affinity. This requires a much stronger customer bond than customer satisfaction.
To start, look at these branding articles:
… Read moreThe Interview Before the Interview
Recently, we presented several tips about job interviewing. We included infographics, videos, and links. But suppose you want to practice more before making actual job appointments. To help you …
Properly Projecting YOUR Self-Brand
As we mentioned last Thursday, today begins a series of NEW career-related posts for a post-COVID-19 workplace. Importantly, the first activity you should embark on is properly projecting …