As social media popularity keeps booming, advertisers turn more often to these platforms. Yet, the power of one platform — Pinterest — is underappreciated by some marketers. Hence, today we consider why Pinterest gains more advertising.
Given the popularity of social media platforms such as Facebook and Instagram, the audience size of other platforms may go underappreciated..For example, today we consider Pinterest.
First, take a look at statistics about Pinterest. In particular, look at the audience. The source of this infographic is Omnicore.
What does this all mean? That Pinterest should be a key advertising partner for many marketers.
Pinterest Gains More Advertising
Now, see how Pinterest’s advertising revenues are booming. Over the past few years, revenues have taken off.
“In our first-ever ad revenues forecast for Pinterest, we expect the social network to generate more than $500 million in US ad revenues this year. A 43.8% change from last year. By the end of the forecasting period in 2020, Pinterest ad revenues should cross the $1 billion mark. Also, Pinterest is rising among the ranks of major video ad publishers, like Roku, with the introduction of its new video ad product. For 2018, we forecast that the platform will generate $7.15 in average ad revenues per user (AARPU). That’s a 34.4% increase over the prior year.”
To learn more, look at the chart below.