In 2015, we wrote about how Mobile Internet Advertising Was Booming. What’s happened since then? In today’s post, we examine how mobile ads keep on booming in 2018.
The trend in mobile advertising is certainly not surprising, given the growth of mobile E-commerce. As we reported earlier in 2018: “In 2014, retail E-commerce sales worldwide amounted to 1.34 trillion U.S. dollars and E-retail revenues are projected to grow to 4.48 trillion U.S. dollars in 2021.”
Mobile Ads Keep on Booming in 2018
According to Rob FitzGerald, writing for Connext Digital:
“These days, it’s hard to imagine consumers without a smartphone. It’s an essential piece of technology. Consumers use it to shop, check customer reviews, compare prices, and more. Many studies show this trend, too. On average, social users spend 30% of their time on social media interaction. 60% of all social media activities take place on mobile devices. About 75% of Pinterest traffic comes from mobile apps. And In the U.S. alone, about 77% of people own smartphones. This makes mobile advertising a good revenue-generating channel for business.”
“Mobile ads on social media can generate more than 1% click-through rate compared with traditional display ads’ 0.05%. You need to choose the platform that can give you the highest reach – and hopefully ROI. Facebook (2 billion monthly users), Instagram (700 million monthly users), and Twitter (328 million monthly users) are the top 3. Thus, advertising on these networks can put your brand, products, or services in front of billions of people. Mobile advertising is unlike any other marketing strategy when it comes to geo-targeting and data-matching. Since mobile users are online most of the time, you can capture data like location and shopping preferences. Then tap into this information to deliver relevant ads right into your target’s phone each time they are near your business.”
The following infographic features a collection of the most updated statistics and facts about mobile advertising.
4 Replies to “Mobile Ads Keep on Booming in 2018”
I think it really works to advertise on mobile application such as Instagram, Facebook, and Twitter. I personally use these apps everyday, and i see a tons of ads pop up on my screen. In my opinion, sometimes the ads are really annoying when you are trying to read or watch something on those application, so i suggest the companies should try to keep their ads short and easy to interpret.