Can You Personalize Marketing without Shopper Participation?

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Distribution, Good and Bad Examples of Marketing, Marketing Communications, Privacy, Identity Theft, and Ethical Issues, Social and Digital Media, Trends , , , , , , , , , , , 13

One of the toughest issues for marketers to deal with in this high-tech world is how much to personalize their communication and offerings. On the one hand, marketers need as …

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Personalizing Marketing

Evans on Marketing Consumers and Their Behavior, Marketing Communications, Social and Digital Media, Trends , , , , , , , , 34

In today’s high-tech marketing environment, personalization has become a major competitive advantage. Personalization can involve products such as the NikeiD footwear line as well one-to-one communications.

As Conversant Media puts …

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The Components of Personalized Marketing: From A to Z

Evans on Marketing Consumers and Their Behavior, Distribution, Marketing Communications, Online Marketing, Trends , , , , ,

As we have noted before, customer personalization is an important tactic for marketers — both online and offline.

Recently, Neustar (a data-driven intelligence firm) published an interesting report on …

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Personalize Your Products for Better Customer Relationships

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Marketing Communications, Online Marketing, Product Management, Social and Digital Media , , , , , , , , , , , 2

Are you personalizing your products with customers? If no, it’s time!

As Informatica, a data integration firm, notes:

“Personalization is the next big innovation wave in E-commerce. You need …

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