Small businesses need to work hard to maximize their results. For them, it’s an especially competitive environment out there. So, what can they do to be better? They should engage in personalizing your small business.
To start, look at these prior posts:
- Small Businesses Are Charging Ahead
- Tracking Small Business Trends
- Personalized Marketing’s Future Looks Engaging: Tips
Infographic Tips for Personalizing Your Small Business
The material below is authored by Jessica Leone. And the infographic comes from Valpak.
In a market where seemingly everything exists, between subscription boxes and unique services, it can be difficult to differentiate. Particularly, if you are operating a small business among the big guys. Thus, consider: what is it that makes your business unique? Take that answer and apply it to the concept of personalization.
Customers crave customization and personalization more so than ever. Market and advertise your business directly to your customer’s biggest pain point. By personalizing not only your service or product but the customer experience as a whole, customers will feel more connected to your business. Customers that share values or feel connected to your business will be more likely to return and refer you to their inner circle. For 7 tips on how to personalize your business and specific examples from companies like Nike or Walmart, check out the infographic below.