Top Authentic Global Brands — Credibility Pays

As we noted in August: Why do most people trust those whom they know and .org Web sites? And distrust mass media and .com Web sites? In a word: credibility (authenticity). People‚Äôs trust is hard to earn and to retain. Thus, today’s post highlights the top authentic global brands for 2017. See how popular these […]

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How Credible/Authentic is Your Web Site Perceived?

Why do most people trust those whom they know and .org Web sites more than mass media and .com Web sites? In a word: credibility (authenticity) — people’s trust is hard to earn and to retain. As Bob Hutchins reports for Business 2 Community: “Did you hear the story about how Kim Kardashian lost 100,000 Instagram […]

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