How Dominant Is Amazon Online?

24 Apr

It’s no surprise to any of us that Amazon is by far the leading online U.S. retailer. But would you be surprised to learn that Apple’s most recent annual online revenues exceeded those of Walmart? Or to learn that Amazon’s online revenues for its most recent year were greater than the next 14 U.S. retailers COMBINED (according to eMarketer)?

In the following chart compiled by us from eMarketer, E-commerce and store revenues are shown for the 15 leading online U.S. retailers. Highlighted in the chart are E-commerce revenues, growth in E-commerce revenues, E-commerce revenues as a % of company revenues, store sales and store sales growth, and overall revenues and revenue growth for the firms’ most recent reported year.  [Note: The table shows that Amazon had more than $40 billion in B2B revenues].

Among store-based retailers in the chart, E-revenues as a % of company revenues are highest for Williams-Sonoma, Nordstrom, Macy’s, and Gap. They are lowest for Walmart, Costco, Target, and Home Depot. And while E-commerce sales grew for most firms in the chart, store revenues  declined for more retailers.

Click here to see the same types of data from eMarketer on many more retailers. Click the chart for a larger version of it.

 


 

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