GREAT New Marketing Report from McKinsey & Company

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Distribution, Global Marketing, Marketing Communications, Online Marketing, Pricing, Product Management, Social and Digital Media, Technology and Marketing, Trends , , , , 2

The current issue of the McKinsey Quarterly focuses  on the “dawn of marketing’s next golden age, new ways to create value in the sales channel, the power of people analytics, …

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A New Golden Age for Marketing?

Evans on Marketing Business Analytics and Marketing Information, Business-to-Business, Consumers and Their Behavior, Good and Bad Examples of Marketing, Marketing Communications, Product Management, Social and Digital Media, Technology and Marketing , , , , , , , , , , 8

The modern field of marketing has had a nice long run — and steadily evolved along with technology and customer trends. So, has the marketing discipline peaked or are the …

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The Changing Constants of Marketing (No, This Is Not an Oxymoron)

Evans on Marketing Business Analytics and Marketing Information, Consumers and Their Behavior, Global Marketing, Marketing Communications, Technology and Marketing, Trends , , , , , , , , , , , 1

We’ve written a lot about the rapidly changing world of marketing — with the advances in social media, technology, big data, etc. So, sometimes, we need to pause and reflect …

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