Customer Journey Mapping in a Digital Age

As we have noted before, consumers follow a much different purchasing path than in the past. Millions of U.S. shoppers are “multi-channel,” because they shop in stores, online, and via

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Is Sony in a Temporary or Permanent Decline?

Sony used to truly be iconic — both the company and its products. It was innovative across several product lines. Sony was a global consumer electronics leader. But, over the

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