As we have noted before, consumers follow a much different purchasing path than in the past. Millions of U.S. shoppers are “multi-channel,” because they shop in stores, online, and via …
Read moreTaylor Swift: Marketing Guru
Evans on Marketing Distribution, Product Management, Social and Digital Media, Sports and Entertainment Marketing Knowledge@Wharton, music, opportunity, planning, Taylor Swift, trademark, trust 8
Taylor Swift is not only one of the leading stars in the world. She is also a marketing innovator — as exemplified by her recent decision to abandon Spotify.
Here’s …
Read moreWhy Aren’t Wages Rising Faster?
Evans on Marketing Business Analytics and Marketing Information, Careers, Global Marketing, Trends earnings, economy, employment, Knowledge@Wharton, trends, U.S., wages 8
Positive performance of the Gross Domestic Product? Check. Unemployment rate still dropping? Check. Energy prices down from last year? Check. (Despite some recent price increases). So, why haven’t U.S. wages …
Read moreIs Sony in a Temporary or Permanent Decline?
“Incomplete” Products Can Spur Customer Consumption
According to Barbara Kahn, a Wharton professor, we are likely to consume more if we believe we are buying an “incomplete” product. Is this you? Read on.
In the …
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