As we have noted before, consumers follow a much different purchasing path than in the past. Millions of U.S. shoppers are “multi-channel,” because they shop in stores, online, and via …Read more
Taylor Swift is not only one of the leading stars in the world. She is also a marketing innovator — as exemplified by her recent decision to abandon Spotify.
Here’s …Read more
Positive performance of the Gross Domestic Product? Check. Unemployment rate still dropping? Check. Energy prices down from last year? Check. (Despite some recent price increases). So, why haven’t U.S. wages …Read more
According to Barbara Kahn, a Wharton professor, we are likely to consume more if we believe we are buying an “incomplete” product. Is this you? Read on.
In the …Read more