Using Multi-Sensory Techniques To Pique Consumers’ Interest

As reported by Fatima D. Lora for Retail TouchPoints: “In a recent IBM-sponsored webinar, titled: ‘The Future of Retailing in a Multi-Sensory, Multi-Channel World,’ Martin Lindstrom, Marketing Consultant and author of Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, shared tips for retailers in search of new ways to connect […]

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Brightcove Video Strategy Framework

 Click the image to see the slide show This slide show, prepared by Brightcove’s Stuart Barnes, seeks to answer these questions: How can site traffic be increased? How can prospect engagement be improved? How can more browsers be converted into buyers? What is the best way to energize social sharing? How can Web Buzz be enhanced? How can video help?   […]

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Automate, Increase Engagement, & Drive Revenue with Triggered Messages

  Click the image for the full story This Bronto white paper states:  “According to academic literature, the average maximum, continuous adult attention span is less than 30 seconds and the focused attention span is less 8 seconds. Those facts mean you have precious little time to get your subscribers’ attention, keep it and, as a […]

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