This post seems a little off topic for us. But it really isn’t. There are business — and marketing — lessons from playing poker. Especially about human decision-making.
For some …
Read moreUsing Multi-Sensory Techniques To Pique Consumers’ Interest
Evans on Marketing Marketing Communications, Technology and Marketing, Trends customer, decisions, multichannel, Retail TouchPoints, shopper 1
As reported by Fatima D. Lora for Retail TouchPoints: “In a recent IBM-sponsored webinar, titled: ‘The Future of Retailing in a Multi-Sensory, Multi-Channel World,’ Martin Lindstrom, Marketing Consultant …
Read more2012 FOLIO: B-to-B CEO Survey
Each year, Folio magazine reports on the results of its CEO survey, complete with numerous charts. E-media are a big focus in 2012. Click the image for the full story…
Read moreBrightcove Video Strategy Framework
Evans on Marketing Online Marketing, Social and Digital Media Brightcove, decisions, promotion, social media, video, web design 2
Click the image to see the slide show
This slide show, prepared by Brightcove’s Stuart Barnes, seeks to answer these questions:
- How can site traffic be increased?
- How can prospect engagement be
Automate, Increase Engagement, & Drive Revenue with Triggered Messages
Evans on Marketing Online Marketing, Technology and Marketing decisions, online shopping, technology, tips
Click the image for the full story
This Bronto white paper states: “According to academic literature, the average maximum, continuous adult attention span is less than 30 seconds and the …
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