To better understand the global economy, we now look at the worldwide quest for change. This impacts virtually every consumer and company. As well as the way that we market goods and services.
Before plunging ahead, look at these recent posts:
- Excellence in Global Marketing Strategies
- Global Consumer Insights
- United States Leads Global Competitiveness
Wharton’s Lauder Institute: Worldwide Quest for Change
Earlier this year, Knowledge@Wharton produced the 2019 Lauder global business report. To access the full 80-page report, click the report cover below.
To summarize the report, Wharton notes the following:
“In every corner of the world, change is visible. Governments, businesses, organizations and individuals are pushing for transformation, refusing to accept the status quo because they believe there is a better way that can benefit more people. Perhaps these tireless change agents can find inspiration in Albert Einstein, who said, “The world as we have created it is a process of our thinking. It cannot be changed without changing our thinking.” But growth rarely comes without pains: Over time, processes become institutionalized, traditions ingrained and corruption normalized, making real change that much harder to achieve.”
“Nevertheless, change agents persist. From the expansion of women’s rights in Argentina and greater financial inclusion Brazil, to closing the digital divide in India and improving infrastructure in South Africa, re-visionaries are hard at work. In this special report, students from the Joseph H. Lauder Institute for Management & International Studies offer insights into the global struggle for change – whether it be how immigration is reshaping business and culture in Germany and Brazil, the ways in which old-world social connections have molded life in modern Russia, or how China is coping with socio-economic changes on its path to becoming a superpower.”
“The long view of history has been marked by periods of intense turbulence, and these times are no exception. But with time, patience and persistence, nations can harness the transformative power of change.”