As we have noted, TikTok faces U.S. government restrictions and increased competition from Instagram’s Reels. In response, TikTok plays on its strengths with video clips.
Instagram Is Revamping Reels
Evans on Marketing Consumers and Their Behavior, Global Marketing, Learning How to Blog, Design Web Sites, and Innovate with Mobile Media, Marketing Communications, Online Marketing, Social and Digital Media customer expectations, customer satisfaction, experiential marketing, Instagram, opportunity, planning, Reels, TikTok 1
In early August 2020, Instagram (a Facebook business) introduced Reels to compete with TikTok. After some criticism, we see that Instagram is revamping Reels. This certainly represents opportunistic timing …